Monday, 23 July 2018 12:49

US digital agency BV Accel selects Melbourne for new APAC HQ

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US digital agency BV Accel selects Melbourne for new APAC HQ Image courtesy of Stuart Miles at FreeDigitalPhotos.net

US digital agency Brand Value Accelerator (BVAccel) is to establish its Asia Pacific headquarters in Melbourne, creating 50 new jobs.

The US ecommerce agency, which delivers e-commerce and digital marketing services to high-growth brands, including MVMT, Red Bull, Ivory Ella, Kopari Beauty and Cupshe, was one of the original six Shopify Plus agencies and is currently the largest Shopify Plus agency in the world.

The Victorian Government says it has worked hard to secure the investment, with Minister for Trade and Investment Philip Dalidakis meeting the company in the US last year.

“Global e-commerce leaders are choosing Victoria and we welcome this investment by Brand Value Accelerator, a company that will help local companies tap into massive online markets,” said Dalidakis.

“We’re establishing Victoria as a regional leader in e-commerce and this is paying off with the creation of jobs for locals and incredible opportunities for Victorian companies.”

The government said the announcement by BVAccel adds to the list of major global e-commerce companies setting up in Melbourne, with China’s top two players — Alibaba and JD.com — recently setting up regional headquarters here, while US giant Amazon has established its first Australian logistics centre in Dandenong.

According to the government, Victoria’s rise as an e-commerce hub is not only delivering jobs for local tech workers, it is also creating opportunities for local businesses to take their “world-class products to hundreds of millions of new online customers around the world.

“The Labor Government is helping local businesses make the most of this opportunity by partnering with global e-commerce leaders to deliver workshops on how to market products online,” the government says.

BVAccel’s vice-president of Business Expansion, Will Fisher, said the company’s expansion into Australia is a “strategic accomplishment for BVAccel, and we’re excited to launch our presence there with a goal of hitting the 50-employee mark”.

“It’s a significant step forward in establishing ourselves as one of the most capable commerce and digital marketing partners worldwide. Consumers expect the opportunity to engage with brands where, when, and how they want, and we believe we can help level the global playing field for all kinds of wonderful Australian and Kiwi brands.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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