Wednesday, 05 June 2019 11:04

Trade war: Cook does not fear that China will target Apple Featured

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Tim Cook: "We see privacy as a fundamental human right. And we're very worried that the place that we're all in right now is a place that has dire consequences." Tim Cook: "We see privacy as a fundamental human right. And we're very worried that the place that we're all in right now is a place that has dire consequences." Courtesy YouTube

Apple chief executive Tim Cook says he does not anticipate that China will target Apple as a means of retaliating for US actions in the ongoing trade war.

Cook told CBS interviewer Norah O'Donnell on Tuesday that at the moment, the Chinese had not targeted Apple in any way, adding "And I don't anticipate that happening to be honest."

He agreed that sales of a device like the iPhone XS, the most expensive of the models released last year, would be affected by tariffs, when it was pointed out to him that a 25% tariff would increase the price of the device by US$160.

"Sure it would [hurt sales], Cook said. "I'm hoping that doesn't happen. And I don't anticipate it happening. I know people think the iPhone is made in China. The iPhone is assembled in China. The truth is, the iPhone is made everywhere. It's made everywhere. And so a tariff on the iPhone would hurt all of those countries, but the one that would be hurt the most is-this one."

When O'Donnell stated that US President Donald Trump had banned Huawei, and asked him whether he was concerned that China could retaliate against Apple for that, Cook responded by saying that Apple had been in China for a long time.

"And so, there is a, I believe, a healthy level of respect for both sides. And so I don't anticipate that happening. But I'm not promising that it will not, but I don't anticipate it," he added.

Cook was asked if Apple was too big, in the context of news over the last few days that Washington is contemplating anti-trust action against the company along with Google, Amazon and Facebook.

He said scrutiny was fair, but denied that Apple was a monopoly. "I don't think anybody reasonable is gonna come to the conclusion that Apple's a monopoly. Our share is much more modest. We don't have a dominant position in any market," Cook said.

Asked about why he spent so much time talking about privacy and security, Cook said he thought it was one of the most important issues of the century.

"We see privacy as a fundamental human right. And we're very worried that the place that we're all in right now is a place that has dire consequences," he said.

"And you can see some of those that have played out over the last several years, and the awareness is building. But basically we wanna give tools to users to protect their privacy. I mean, there is extraordinary amounts of detailed information about people, that I don't think should really exist, that are out there today."

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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