Wednesday, 26 April 2017 22:31

Telstra partners with Ericsson on delivery of MediaFirst video processing Featured


Telstra will deploy Ericsson's fully virtualised MediaFirst Video Processing solution suite to power its new video processing data centre.

Both Ericsson and Telstra say the deployment is a significant step forward in the delivery of Telstra's Media Cloud platform for broadcast media workloads.

The MediaFirst all-software video processing portfolio will also support the deployment of advanced broadcast services like HEVC head-end functions which enables advanced format transcoding and streaming functions, with all-software functions orchestrated directly via micro-services across the network.

Telstra will be one of the first operators to virtualise media processing functions as micro services and centrally orchestrate media operation flow through cloud infrastructure.

"At the recent Mobile World Congress in Barcelona, Telstra announced it will extend and specially configure the Ericsson cloud platform to carry dedicated broadcast media workloads. This is the next step in our virtualisation program with the selection of Ericsson's MediaFirst Video Processing solution suite,” Gary Traver, director of media Telstra, says.

“Setting up broadcast configured cloud native processing, storage, and network capabilities across our network, will enable us to offer broadcasters services to run traditional high bandwidth intensive media applications where and when they are needed. The Ericsson Media First functionality will complement and enhance broadcast media workloads we are already working on with other technology suppliers. It is also designed to support services transported across our media-specific global networks.

"Telstra's goal for the broadcast sector is to provide reliable and resilient network access, with strong bandwidth and latency requirements, supporting broadcasters in their shift toward use of IP processing for broadcast content."

Elisabetta Romano, vice president and head of media solutions, Ericsson says: "Ericsson's software-based video processing solution, featuring the latest HEVC compression technology, will enable operators to process and deliver pre-recorded and live or near live content ready for broadcast”.

“By deploying the latest HEVC technology, operators like Telstra can quickly and easily increase the number of services distributed, while maintaining the best picture quality, and without requiring additional bandwidth," Romano says.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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