Qualtrics is the creator of the XM, or experience management, category, and has announced it has established a dedicated public sector business unit in Australia and New Zealand, a country-wide term responsible for providing all levels of government with industry-specific capabilities, expertise, and ongoing support. The business unit is led by John Preller, head of ANZ public sector, Qualtrics.
This follows directly from the conclusion of the Qualtrics experience management platform being independently assessed through the Information Security Registered Assessors Program (IRAP) up to, and including, protected level. The assessment included the entire Qualtrics range of experience management and research technologies, including CustomerXM, EmployeeXM, and DesignXM, which enable customers to deliver better experiences y quickly understanding and addressing resident and employee needs across multiple engagement channels.
Both the completion of the IRAP assessment and the Qualtrics public sector team ensures every government department and agent can securely, confidently, and rapidly deliver world-class experiences at scale.
“Adopting a resident-centric approach that puts people first and continually designs experiences and initiatives around individual needs must be a priority for every government department and agency in Australia and New Zealand,” said Brigid Archibald, managing director for Qualtrics in the Asia Pacific and Japan.
“Not only do residents and employees have higher expectations than ever before, the types of services and support being delivered by governments are critical as we adapt for our post-pandemic future. By ensuring the experience is positive in each individual engagement - whether it’s getting access to someone’s COVID vaccination status or accessing council information - governments will encourage adoption, lasting usage, and ultimately trust among residents, as well as improve wellbeing, productivity, and engagement among their teams,” Archibald said.
“To ensure residents and employees feel safe, supported, and enabled in today’s fast-changing environments every government needs the ability to identify and deliver the experiences people want and expect. As governments in Australia and New Zealand - and across the world - turn to Qualtrics to help them improve the experiences they provide to residents and employees, today’s announcement demonstrates our commitment and dedicated capabilities to help them on their journeys,” said John Preller.
The Qualtrics Experience Management (XM) Platform is used by over 13,500 organisations globally, and throughout the pandemic has helped various governments, schools, universities, and other organisations to reach more than 100 million residents across 25,000 COVID programs that involve screening, appointment scheduling, testing, QR scans, and validations. Most recently, Qualtrics launched Qualtrics Vaccination & Testing Manager, which enables employees to upload images of their vaccination status, recent COVID test results, or proof of exemption, in order to comply with related policies.
Pictured: John Preller