Thursday, 25 March 2021 11:04

Publicis Groupe acquires Balance Internet to ‘bolster’ commerce capabilities Featured

Mike Rebelo, Publicis Groupe ANZ CEO Mike Rebelo, Publicis Groupe ANZ CEO

French global advertising and public relations company Publicis Groupe has acquired Melbourne-based digital commerce transformation provider Balance Internet.

Publicis says that Balance Internet, which has offices in Australia, Vietnam and Ukraine, and a staff of around 90 staff, will sit within the Publicis Commerce unit, led by Chief Product Officer, Jason Tonelli.

Publicis Groupe ANZ CEO, Michael Rebelo, says Balance Internet has been in operation since 2008, and has worked with some of Asia Pacific’s leading brands, government agencies and educational institutions, including Ego Pharmaceuticals, Mitre 10, Total Tools, Krispy Kreme, Betta Home Living and the Australian Government. 

Balance Internet delivers enterprise-grade commerce solutions utilising the Magento, Adobe and BigCommerce platforms.

“Balance Internet’s addition to Publicis Groupe’s breadth of connected capabilities and services forms part of our broader efforts to ensure that we are continually advancing solutions in key growth areas, including commerce, so that we can help unlock growth for our clients in a world dominated by platforms,” Rebelo said.

As the only holding company in Australia and New Zealand with the ability to genuinely deliver end-to-end marketing and business transformation solutions to clients, I’m pleased to welcome the talented team at Balance Internet who for more than a decade have successfully delivered digital transformation to their clients.”

Rebelo said the addition of Balance Internet builds upon the breadth of commerce capabilities across the group, with Publicis Sapient already working with advertisers on eCommerce solutions.

The Publicis Commerce unit includes omni-channel retail solutions, and Marketplace Commerce, an online marketplace management and optimisation solution that
helps advertisers increase their sales on online retailers and marketplaces such as Amazon, Google and Facebook.

Tonelli said: “After expanding our commerce capabilities over the past 12 months through Marketplace, we are excited to bring in a leader in the specialist craft of building and managing large-scale commerce platforms for their customers, and I am looking forward to bringing Balance Internet’s services to our customer base, to enable them to capitalise on this growth.”

Balance Internet CEO James Horne said: “We are proud of the reputation we have built as a trusted digital commerce transformation partner for many of Australia’s leading businesses.

“We’re delighted to join Publicis Groupe and have the backing of an organisation with a proven track record of delivering both marketing and digital business transformation for some of the leading brands across ANZ.”

Balance Internet’s Director of Business Operations, David Crothers said: “I am really excited for the entire team at Balance Internet. Our unique and powerful offering is going to jump to the next level in Australia and globally by being part of an innovative, creative and diverse business like Publicis Groupe.

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