Thursday, 14 November 2019 00:17

Payright launches ‘buy now pay later’ services in New Zealand market Featured

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Australian fintech and payment plan provider Payright has launched into the New Zealand market, in its first international venture.

Payright says it is extending its buy now, pay later service into New Zealand, with brands including Saladmaster, Amway and Nutrimetics joining the Payright platform, along with a number of photography studios to offer the payment option in New Zealand.

According to Payright, the New Zealand expansion follows rapid growth in the Australian market and, in its first three years of lending, it has gained over 28,000 customers, acquired over 1,600 merchants and written 22,000 plans totalling approximately A$68 million.

“The company has grown quite quickly in a short amount of time with a period of substantial growth of near-doubling of revenue quarter-on-quarter over the last 18 months – achieving a revenue compound annual growth rate (CAGR) of 517% and compound monthly growth rate (CMGR) of 15%.

“The Payright team has also expanded from three people to over 60, including a dedicated sales, technology and integration team, operations and finance teams,” Payright says.

Payright says new figures is has released found the top three merchant categories – photography (33%), health and beauty (26%), and home improvement (14%) – were most popular among Australian customers, indicating that consumers prefer to divide the cost of bigger ticket items into smaller, more manageable instalments to fit within budgets.

The average loan amounts within these categories ranged from around $8,000 for home improvement, $2,000 for photography, and $1,200 for health and beauty, says Payright.

And Payright says other Australian merchant partners with a New Zealand presence will follow in the comings weeks and months.

Established by brothers Piers Redward and Myles Redward, Payright enables merchants to accelerate return-on-effort by offering a buy now, pay later flexible payment option to their customers, making higher price point products and services –transactions typically around $1,000 and up to $20,000 – more affordable by spreading the cost of purchases over time, without ever paying interest.

Merchants are paid upfront and in full on the same day and Payright manages the customer’s repayments. Payright says average transaction size is $2,500 and terms can vary from two months to 36 months.

Co-founder and joint CEO of Payright Myles Redward said there was a clear growth in the buy now, pay later space across the New Zealand market.

“We are excited to introduce Payright to New Zealand merchants and consumers and our expansion into New Zealand is a natural extension into a market with an appetite for flexible and affordable payment options.

“Like Australia, there is an untapped opportunity in New Zealand to provide a buy now, pay later instalment payment plan for considered purchases up to $20,000, particularly for underserviced sectors such as home improvement, photography, dental and health and beauty – this is the gap we have identified in the market and one that we intend to continue to fill.”

Piers Redward, co-founder and joint CEO of Payright, said, “We are seeing an increasing societal trend for spreading the cost of purchases and living expenses – consumers are moving away from credit cards with high fees and embracing more cost effective services such as buy now, pay later”.

“We have also conducted extensive research around consumer spending patterns and the trend towards buy now, pay later as a form of payment rather than traditional payment methods such as cash and credit cards is on the rise – we expect that trend will continue into the future.”

Payright says that while buy now, pay later services have been more commonly associated with retailers selling items such as fashion, appliances and electronics, it is developing the buy now, pay later category in the services market – ”a largely untapped space”.

“Small to mid-sized, as well as larger merchants, including plumbers, photographers, dentists and beauty therapists now have the ability to offer a buy now, pay later flexible payment option to their customers through the Payright platform,” says Payright.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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