The campaign – Wellington Adds Up - includes a competition for five business owners to win a tour of Wellington, where they will meet with business and industry leaders, as well as experiencing region’s culinary, cultural and outdoor lifestyle.
The campaign is a collaboration between Positively Wellington Tourism and Grow Wellington, two of the organisations being combined into the new Wellington Regional Economic Development Agency.
The new campaign will be promoted widely in Australia, including through the Grow Wellington presence at CeBIT at Sydney Olympic Park from May 5-7.
“Australian visitor arrivals to Wellington have increased 25% in the last five years, with more than 200,000 Australians spending at least one night in the capital last year.
“The Destination Wellington programme was launched to expand on our success as a visitor destination, profiling our competitive advantages and lifestyle benefits in order to drive new investment and growth through talent and business attraction.”
Coughlan said that in the last quarter there were over 92,000 visits to WellingtonNZ.com from Australia - nearly double the same quarter last year.
“Wellington is on Australia’s radar like never before. It’s the perfect time to tell the story of Wellington as not just a great place to visit, but a great place to live, work and invest as well.”