Under the acquisition, the SimpleTexting founders, who launched the business in New York in 2010, will remain with the business along with the organisation’s more than 60 employees.

The Melbourne-headquartered MessageMedia says the acquisition of SimpleTexting - with current annualised revenue of over US$12 million and more than 10,000 business customers - allows it to now service more than 20,000 local business customers and to continue its “impressive growth”.

MessageMedia says it will now generate over 25% of its revenue in the US with the region experiencing rapid growth.

According to SimpleTexting its business has experienced triple-digit growth in 2020, bolstered by ”many North American companies rapidly evolving their customer communication and digital transformation strategies during the COVID pandemic”.

“We greatly admire SimpleTexting’s high-quality platform, talented team and consistent customer growth. Its easy to use platform is highly complementary to MessageMedia’s solutions and we’re excited to support more SMBs across North America who want to engage with their customers,” said MessageMedia Group CEO Paul Perrett

“Together both businesses will be able to accelerate development, share knowledge and enhance scale of operations.”

SimpleTexting co-founder Gene Sigalov said, “We are proud of our team, the success we’ve had as a business over the last decade and we’re thrilled to take this next step in our journey with the backing of MessageMedia.

“Leveraging MessageMedia’s global experience and industry leading technology, our focus will be on accelerating US growth and supporting more businesses through their rapid digital transformation and customer engagement needs.”