Monday, 19 October 2020 12:17

Melbourne, Sydney offices part of Contentsquare APAC expansion acceleration

Frazer Adnam, Country Manager, ANZ, Contentsquare Frazer Adnam, Country Manager, ANZ, Contentsquare

Global experience analytics platform provider Contentsquare is accelerating its growth in the Asia Pacific region with the launch of two offices in Australia in Melbourne and Sydney and new offices in Tokyo and Singapore.

Contentsquare says its expansion plans announced on Monday build on its “exponential growth” and follow its recent $190 million Series D funding round, and will be a primary focus for the rest of 2020 and beyond.

According to the platform has already gained “significant local traction” and has helped companies like Telstra leverage their data to improve their digital offering.

"Telstra’s digital transformation is dependent on creating delightful experiences for our customers. Contentsquare has been an effective experience analytics tool for our UX teams and Product Owners,” said Bharathwaj Ragothaman, Head of Digital Optimisation, Telstra.

“It is helping us demystify data and link numbers to the positive and negative experience customers face with our digital asset. Our UX designs and personalisation experiments are supported by the quantitative insights we get from Contentsquare. The platform is easy to implement, simple to use and makes data accessible for teams, thus helping us make more data driven decisions."

Contentsquare recently announced that its APAC team have recently hires two key executives - David Bochsler, formerly of Microsoft and Frazer Adnam, formerly of Deliveroo and most recently Afterpay, joining as ANZ Country Manager.

When I first saw the Contentsquare platform, I was just so excited about the technology. I was the decision maker on the brand side that Contentsquare would have traditionally sold to,” says Frazer Adnam, Country Manager, ANZ, Contentsquare.

“I thought, ‘this solves problems that I literally would have needed five people to solve.’ From someone who had been working in customer experience roles for a long period of time, I was completely fascinated by what I saw was going to be the new wave of customer experience technology.”

“Contentsquare is perfectly positioned for substantial growth in Asia. It caters exceptionally well to those very large mature, highly data driven organisations but also caters to those people that are just getting their feet in the water as far as understanding what their online visitors are doing,” says David Bochsler, APAC Managing Director, Contentsquare.

“It’s the first time I’ve seen any technology that’s shown me what’s inside that black box of customer behaviour online. It allows brands to finally understand why their digital visitors behave the way they do”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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