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Tuesday, 14 March 2006 13:15

M2 licences cellphone sales expertise to E-Direct

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M2 Telecommunications Group Limited (ASX: MTU) has signed a licence agreement with new entrant mobile telecommunications sales & marketing organisation, E-Direct Pty Ltd, under which E-Direct will have access to M2 intellectual property to enable it to "replicate and build upon its successful UK mobiles marketing model in Australia and New Zealand."

According to M2, E-Direct's launch of its Australian operations follows several years of success in the UK where it became one of the largest generators of new mobile network connections for the UK's T-Mobile Group and where it now generates upward of 3000 new mobile phone connections per month.

In return for the use of its intellectual property, M2 will receive a license fee (or royalty) stream, tied to the revenues generated by E-Direct in Australia.

E-Direct's target market under the license agreement is individual consumers, which M2 says is distinct from its own primary target market of small and medium enterprises.

E-Direct's licensed operations are expected to make a worthwhile contribution to M2's 2006/7 earnings. M2's managing director, Vaughan Bowen, said: "We have had dealings with E-Direct and its parent company for nearly two years in various capacities and have consistently been impressed with their sales generation capabilities and high calibre of their team."

Last week M2 declared a fully franked dividend of 0.59c per share and its report for the six months to December 2005 stated that the company is on target to meet its forecast full year net profit after tax (NPAT) for the year to June 30 2006 of between $2.1M and $2.2million.


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