Sunday, 31 May 2015 23:18

Lakeside ANZ business a launching pad for Asia-wide push

By
Jacob Maurer, Lakeside Software Jacob Maurer, Lakeside Software

US-based global big data and business intelligence software provider Lakeside Software has established its Australia, New Zealand regional headquarters in Sydney as a springboard for expansion and further growth in the Asia market.

Lakeside has appointed industry veteran Jacob Maurer as managing director of the Australasian business. Maurer joins Lakeside from AppSense.

According to Muarer, the decision to open an Australasian office in Sydney follows increasing worldwide demand for Lakeside’s SysTrack IT business intelligence solutions.

He says the move into Australia and New Zealand is an important strategic decision that will “bring us closer to our ANZ clients and open the gates to a larger regional presence”.

{loadposition[peter}In Australia and New Zealand, Maurer says demand for Lakeside’s services was particularly strong due to local penetration of Citrix.

“What sets Lakeside apart is our ability to deliver a full suite of technologies for desktop transformation and migration, Citrix management and operations, SLA monitoring and reporting, and helpdesk troubleshooting and support. Most competitors operate only in one or some of these areas, while SysTrack is a full EUC solution for all stages of the lifecycle.”

According to Maurer, at a local level in Australia and New Zealand, Lakeside is currently working with high profile systems integrators HP, IBM and Fujitsu, and also holds partnerships with a number of local distributors and partners including Insentra, oobe and Experteq.

In the short term, Maurer says Lakeside is hiring to expand its local sales and partner management team, and has plans to establish another regional office, most likely in Japan, within the next 12-24 months.

According to Maurer, the current trend towards BYOD, consumerisation, cloud adoption and mobility is forcing companies to get serious about managing end-user environments.

And, Maurer cites a 2013 Gartner report confirming that IT leaders seeking increased IT efficiency should be moving to higher management levels, and reducing the number of applications installed locally.

“Organisations of all sizes are being forced to rethink how they deliver end-user services. Vendors are enabling their products and offerings aggressively with cloud and mobile solutions while speeding their release cycles,” Maurer said.

“Companies have to make quick and effective decisions or risk getting left behind, which creates a kind of EUC project dilemma. Every project undertaken in EUC has to be seen to improve quality or reduce cost. But the challenge is ensuring success against these goals.

“Lakeside has clearly differentiated itself and proven its technology in end-user assessment and analytics.

“We give IT professionals the data and insights needed to measure the success of their projects and enable a continuous transformation lifecycle which is increasingly becoming the norm. Effectively managing EUC infrastructure to ensure productivity and make better planning decisions is very relevant today and Lakeside leads the way.”

Lakeside chief executive officer, Michael Schumacher, said the move into the region was a natural progression the company.  

“Our business is dramatically expanding in ANZ and we need top talent situated in proximity to be able to manage this business and support our existing and new customers and partners.  With his industry knowledge and contacts, Jacob will be instrumental in our regional expansion and is a superb addition to the team.”


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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