Wednesday, 06 November 2019 15:18

Kinetica sets up shop in Melbourne

By
Kinetica CEO Paul Appleby Kinetica CEO Paul Appleby

Analytics vendor Kinetica has opened an office in Melbourne to take advantage of the significant opportunities it sees in ANZ.

“Government agencies and enterprises across Australia and New Zealand are primed for applying active analytics. The region has more than its share of nimble early adopters ready to use Nvidia GPUs to speed business growth and optimise efficiency,” said Kinetica's Australian-born CEO Paul Appleby.

“We are already taking on the massive, transformative shift from passive analytics to active data analytics with our regional customers, from autonomous vehicle use cases to speeding pharmaceutical research to network optimisation and retail personalisation, and our expanded presence in region will contribute significantly to this effort.”

Appleby told iTWire that organisations are keen to unlock value from their data, or to create new areas of value.

But this requires all of the signals from diverse sources to be digested, combined with historical data and interpreted to allow learning and dynamic responses.

In turn, this requires a new class of database and analytics software, which is where Kinetica comes in.

"The simple thing is, they [SAP, Oracle, Teradata, etc] can't do it," he said. "We solve the problems the big guys can't."

For example, Kinetica's software is being used by major banks to provide a dynamic view of risk by running models as frequently as every 15 seconds. Until recently, such models could only be run overnight in batch mode, which meant they reflected the previous day's conditions rather than the current situation.

Another example given by Appleby was the way a major retailer uses the software to save up to US$500 million a year by improving inventory management by combining a variety of signals to better predict demand.

And 20 of the world's largest telcos are talking to Kinetica about using its software for the visualisation and optimisation of their 5G rollouts.

The establishment of a local operation comes before the company has acquired a single customer in the region.

Australia is around the fifth largest geographical market for enterprise software due to the existence of some very large corporations. Our banks, telcos and miners are of global scale as well as being relatively early adopters of technology, "so Australia is a logical market for us to extend into," Appleby told iTWire, saying he was "blown away" by the level of interest resulting from the opening of the Melbourne office last week.

"We think it's going to be a growth market for us," and it is easy to start conversations with local companies when Kinetica can point to successes with their overseas peers such as Indonesian telco Telkomsel and global bank Citi.

Consequently, "we're deep in conversations" with potential customers in Australia.

But it's not just about established enterprises and government agencies. Digital-native companies can see the value of their data and want to monetise it. Examples can be seen in adtech and the application of satellite data to agriculture, retailing and other industries, he suggested.

"Smart retailers around the world are leveraging data," he observed.

This model of opening an office before the first sale in a geography has already been used successfully in other areas. "

"We were happy to make the investment" because experience has shown you need to be in-country in order to attract large banks, telcos and so on.

Recently appointed APAC vice president Stuart Fisher said “This expansion in Australia and New Zealand comes at an opportune time as the region, known for digital disruption and rapid progress, angles to take full advantage of data technologies including AI and machine learning.

“Our new regional offices in Australia will be critical to expanding Kinetica’s capabilities into new markets and will support the continued momentum we’ve seen throughout the region, including Singapore and Indonesia.”

Local appointments include ANZ regional vice president Scott Hubbard, solution engineer director Ridhav Mahajan, and account executive Brett Ryan.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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