Friday, 14 February 2020 13:07

Games industry associations set to merge Featured

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Two of Australia’s major games industry groups - the Game Developers Association of Australia (GDAA) and the Interactive Games and Entertainment Association (IGEA) - are merging their organisations to create one single association.

In the coming weeks the GDAA says it will be bringing to its members a vote for their approval of full acquisition of the association by IGEA.

“This is a vision our respective Boards have shared for some time and we are thrilled to be formalising our working arrangement,” says Edward Fong, Chair of IGEA and Managing Director of Ubisoft, Australia and New Zealand.

“The advocacy, lobbying and stakeholder engagement tasks for both associations are many and varied, and IGEA’s Board and our members believe that together, we will be stronger and deliver greater value to our industry members.”

Daniel Visser, Chair of the GDAA Board and Managing Director of Wicked Witch Software says, “The Australian game development industry has moved beyond the rebuild phase that was required post the GFC into a phase of maturity, consolidation and growth”.

“The industry and community are in a good place, recognised and admired internationally, and ready for the next phase of expansion. It makes sense to formally combine our respective efforts and unite to build a sustainable and vibrant industry operating in the world’s most popular entertainment medium.”

“This is an incredibly exciting time for the members of GDAA, IGEA and the wider video games industry. While our individual skills, programs and strengths will blend seamlessly together, it’s our shared passion for the industry that will cement this partnership,” said Ron Curry, CEO of IGEA.

“We expect no material changes in the day to day operations of each association, nor work to halt on the broader issues affecting the industry as we enter this transition phase. The existing GDAA and IGEA teams will come together to ensure no major plans or projects are disrupted and, in fact, we expect resources to increase as we deliver key events and programs for the industry. Our teams are hitting the ground running and 2020 is going to be fantastic.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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