Wednesday, 16 June 2021 13:12

Amazon Launchpad Innovation winners get $200k each Featured


Amazon Australia has announced the winners of its Amazon Launchpad Innovation Grantsinitiative, awarding five grants worth more than $200,000 each to trailblazing entrepreneurs and startups across Australia. 

Amazon Launchpad, has awarded awarded baresop, Goldilocks Suit, Patch, UpFlow Brewing Co. and Milkdrop for their innovative ideas and unique product offerings.

Each Amazon Launchpad Innovation Grant includes a $20,000 cash grant, Amazon advertising support, an exclusive boot camp experience with access to Amazon experts, a national advertising package with JCDecaux Nurture, industry mentorship, and onsite marketing placements on

Here's an Amazon overview of the Launchpad Innovation Grant Winners:

baresop (Elwood, VIC) – baresop founder Prisca Ongonga-Daehn had a vision for “waterless” toiletries that would reduce waste, be good for the planet, and be better for your skin. Her hard work paid off when baresop officially launched its planet friendly, powdered hand wash formula in November last year.

Goldilocks Suit (Marden, SA) – Goldilocks Suit is a next generation baby monitor built into a singlet allowing parents to keep track of their baby’s wellbeing, via an easy to use app. 2 Founded by Shem Richard and his wife Laura, the Goldilocks Suit was born from their personal experience with their firstborn.

Milkdrop (Bright, VIC) – When Alex Sinickas had difficulty using a breast pump to feed her daughter, she set out to completely re-design the traditional breast pump. An engineer by trade, Alex created an ultra-soft silicone cushion that stretches over existing breast pumps to add softness and comfort, offering a new take on traditional pumps.

Patch (Cheltenham, VIC) – When James Dutton’s son experienced a reaction to an everyday wound care product, he discovered it was a common problem and became determined to find a solution. In 2017, James launched Patch – a 100 per cent natural, bamboo fibre alternative to regular wound care products.

UpFlow Brewing Co. (Kew, VIC) – Having designed 47 craft breweries around Australia, founder Julian Sanders became inspired to solve the conundrum of enjoying beer culture without alcohol, so he launched UpFlow Brewing Collective, a full-flavoured non-alcoholic beer.

Chadd Ciccarelli, Head of Launchpad, Amazon Australia said, “Amazon Launchpad highlights innovative, cutting-edge products from start-ups, and entreprenuers from around Australia and the world, making it easy for them to on-board, market and launch new products to Amazon customers.

“As the Amazon Launchpad Innovation Grants are all about celebrating innovation in small businesses, it’s been amazing to see so many strong businesses apply to take part in this year’s program. It is a timely reminder that the Australian entrepreneurial spirit is alive and well, despite such a challenging year.

“We’re also thrilled to be able to launch the winning brands on in time for Prime Day 2021, and put them in the spotlight for one of our of biggest shopping events of the year.”

Amazon says the five grant recipients were selected with the help of 2020 Amazon Launchpad Innovation Grant winners Rosa-Clare Willis and Andrew Ford from Crockd; founder of Carman’s and one of Australia’s leading entrepreneur success stories Carolyn Creswell; and Kylie Frazer, managing partner of tech investment group Eleanor Ventures.

“Teaming up with an organisation like Amazon, which is in Australia, but has global legs, is an amazing opportunity for us to scale our business and our product to really make an impact on the world stage,” says Shem Richards, Co-founder of Goldilocks Suit.

“So many people use Amazon to shop online now, and with that comes trust, which is an integral part of connecting to our ideal customers.”

Carolyn Creswell, founder of Carman’s said, “It was an incredible experience being on the judging panel this year. I was so impressed by the level of innovation these businesses showed and the bold creativity demonstrated from SMBs all around the country, it’s a really promising sign of the state of businesses around Australia.

“Not only that, as a business owner, I know how difficult those earlier years can be, which is why I’m so excited for the winners as they progress on their e-commerce journey and look to expansion under the mentorship of Amazon Australia.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News