Tuesday, 23 April 2019 11:03

Elenium Automation completes $15 million capital raising

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Melbourne-based Elenium Automation has completed a $15 million capital raising with funding from high-profile investors as it continues the design, development and manufacture of self-service and automation technologies for the aviation sector.

The Series A capital raising was spearheaded by Acorn Capital and was supported by Cibus Group, Harris Carlson and Herbert Smith Freehills for the completion of the transaction.

Elenium says its automation technologies for aviation are designed to reduce passenger congestion by up to 60% whilst enhancing revenues and delivering a better customer experience.

Launching just over three years ago, Elenium says it now employs over 50 staff and has more than 600 check-in kiosks in use by 50 airlines across seven airports globally, including Hong Kong, Auckland and Sydney.

And last month the company signed a partnership with Etihad Airways enabling the airline to white label Elenium’s Voyager app.

Supported by Amazon Web Services, Elenium says the Voyager App enables a completely seamless airport experience. Etihad Airways will also install Elenium’s self-service transfer kiosks and tagless bagdrop in phases at the new Midfield Terminal in Abu Dhabi.

Aaron Hornlimann, Elenium Automation chief executive and co-founder, confirmed the new funds would support new staff hires in 2019, continued product development, the construction of a purpose-built facility at Essendon Fields, and fuel further expansion across overseas markets.

He said the speed of Elenium Automation’s growth was due to its “unique technology, agility and understanding of the future needs of the aviation market” – describing it as a Silicon Valley style business in a conservative industry.

“We saw a big opportunity to address the growing challenge of congestion and queues at airports – particularly across Asia where traveller numbers are climbing, and airports don’t have the resources to expand fast enough.  Our products are designed with a focus on efficiency to speed up passenger flow and increase passenger satisfaction with a seamless airport experience,” Hornlimann said.

“Elenium applies its advanced automation technologies including machine learning, automated applications and Internet of things solutions to optimise operations, ensure greater confidence, drive greater security and business benefits.

“Our culture focuses on building unique, quality solutions and bringing them to market quickly.”

Acorn Capital’s James Douglas said that Elenium Automation was one of Melbourne and Australia’s most exciting new technology businesses.

“As air travel increases and airports become busier, meeting increasing needs for passenger convenience and operational efficiency is critical for the aviation sector. We were very impressed by Elenium Automation’s technology, its passenger flow solutions and depth of expertise and are excited to support them in their next phase of international growth," he said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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