Wednesday, 21 September 2011 17:49

BSA licence check offers limited guarantees for participants

By

Under-licensed small businesses participating in the Business Software Alliance's software licence check won't face claims for damages if they "get legal" as a result, but that's the only undertaking the BSA is prepared to make.


The co-chair of the Business Software Alliance, Clayton Noble, wants to put small business operators' minds to rest. The Alliance's software licence check to be piloted in Perth is actually "a one-stop shop for finding out about their licence holdings," he said.

Unlike other tools offered by the BSA, the compliance check hooks into the back-end systems operated by Adobe, Autodesk, Microsoft and Symantec so that SMEs can see their registered and active software licences with those four companies. Software licence management often "falls by the wayside" especially within SMEs, so businesses may not know exactly what they've paid for.

The Perth pilot will involve companies in the architecture, construction, engineering, creative and automotive industries - these segments were selected largely at the behest of Adobe and Autodesk, which both supply software widely used in those markets such as Photoshop and AutoCAD. And since such businesses typically rely on copyright to protect their products, they can hardly complain when software companies do the same.

Mr Noble said anyone receiving a letter about the pilot can decide whether or not to participate, but any licensing shortfalls detected by businesses that do complete the check will be considered unintentional and they will be given the choice of deleting any unlicensed copies or purchasing additional licences.

Damages will not be sought from any business that gets back into compliance, but that's the only undertaking made about the use of the data collected by the program. "It's not a means of fishing for leads for investigation or litigation," Mr Noble said, but would not guarantee that information entered into the system would not be used to the detriment of the company involved.

Page 2: some protection against malicious use of the system.





To reduce the risk of a malicious individual entering false data to draw attention to a particular business, the letters of invitation include login details for the compliance check portal, he said.

"It's a one stop shop for people to go through the process with four software companies at once," he said, adding that businesses that "get legal" after completing the check or which turn out to be already fully licensed will not be approached again under the individual vendors' software asset management campaigns, at least not in the near future.

A similar program in the UK "had quite a bit of success," he added, explaining that "customers found it convenient" especially if they had not kept good records. The expectation is that the Australian program will be "a spur to action to SMEs that don't have good control over their software assets."

 


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments