Wednesday, 13 November 2019 12:00

Broadcast Australia rebrands as BAI Communications Australia

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Broadcast Australia rebrands as BAI Communications Australia Image stuart miles, FreeDigitalPhotos.net

Broadcast transmission service Broadcast Australia has officially launched its rebranding to BAI Communications Australia as part of a strategy to extend its service offering to existing and potential customers, and drawing on its global experience designing, building, and operating communications infrastructure and networks.

The newly branded BAI Communications Australia says the company has grown from a local business delivering broadcast services in Australia to a global communications infrastructure provider with operations in Canada, UK, USA, Hong Kong and Australia.

“We are taking the opportunity to evolve our brand to better demonstrate the breadth and depth of our expertise. Becoming ‘BAI Communications’ reflects everything that Broadcast Australia has stood for and represents everything that we aspire to be, as we mobilise for another century of progress,” said Peter Lambourne, CEO, BAI Communications Australia.

“We’re proud to be the trusted neutral host provider of choice for national and commercial broadcasters, delivering solutions that enable our customers to focus on advancing their core business.

“Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo.”

Lambourne said that, in Australia, BAI Communications delivers reliable network quality across metro, regional and rural areas, delivering broadcast services to 99% of the population. and will “sustain its strength in broadcasting, while looking to extend its footprint in the Australian telecommunications industry”.

Globally, BAI delivers the connectivity and technology – cellular, Wi-Fi, broadcast, radio and IP networks – that digitally enables more than 4 billion rail passengers annually, across transit systems in New York, Hong Kong and Toronto, including dedicated public safety bands and connected public safety systems.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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