Wednesday, 25 October 2017 12:03

Billions in benefits to Aussie, global GDP from Salesforce activity: survey


Salesforce says new research it commissioned shows that its ecosystem of customers and partners will drive nearly 3.3 million new jobs and more than US$859 billion in new GDP impact worldwide by 2022 – with 79,000 new direct and indirect jobs created in Australia.

According to Salesforce, the research it commissioned from IDC reveals that the “salesforce economy” will add US$29 billion to GDP in Australia by 2022.

The company says that in 2016 its ecosystem made US$3.2 for every dollar it made in Australia – and it forecasts that by 2022, for every dollar Salesforce makes in Australia, the ecosystem will gain US$5.3.

And Salesforce says the Australian stats are in line with the global trend of cloud computing currently growing at a much faster pace than IT as a whole.

Annual growth in cloud computing is forecast at 17%, anchoring investments in products and services supporting digital transformation projects that will reach US$2 trillion by 2022.

According to Robert Wickham, regional vice-president, Ecosystem & Platform Innovation, Salesforce APAC, “There’s tremendous momentum behind the Australian Trailblazer community of Salesforce customers, partners and developers who power the Salesforce Economy.

“To continue this phenomenal growth, we are focused on empowering partners with the right resources to meet the transformation needs of our customers.

“The Salesforce AppExchange is an example of the Salesforce economy at work, where customers and partners have helped grow the platform into a leading enterprise cloud marketplace, delivering more than 4,000 amazing solutions that are driving growth for businesses across every industry.”

The IDC research reveals that the Salesforce economy’s largest impact on industries globally will be in financial services, with the forecasted creation of 584,995 new jobs and an estimated US$164 billion in new business revenues by 2022.

Last year, IDC forecast the Salesforce economy would create 1.9 million jobs and US$389 billion in new revenues by 2020.

According to the IDC white paper, the new findings demonstrate the benefits of cloud computing, which underlies increases in IT innovation, which in turn supports business innovation “that leads to accelerated development schedules, faster project completion, shorter time to market for new products, and lower operational costs”.

“IDC's latest results underscore strong momentum from the Trailblazer community of Salesforce customers, partners and developers who power the Salesforce Economy and growth of cloud services worldwide,” says Tyler Prince, executive vice-president of Alliances and Go-to-Market Innovation, Salesforce.

“Salesforce continues to innovate to address the transformation needs of our customers across every industry.

“Because organisations that spend on cloud computing subscriptions also spend on ancillary products and services, from additional cloud subscriptions and professional services to supporting software, hardware, and managed services, the Salesforce ecosystem in 2017 is nearly four times bigger than Salesforce itself.

“By 2022 it will be more than five times bigger. IDC estimates that in 2017 for every dollar Salesforce will make, the ecosystem will make US$3.67 and will reach US$5.18 by 2022. By 2022, Salesforce will drive nearly five million indirect jobs, which are created by spending in the general economy by the people filling the 3.3 million direct jobs.”

In the research study, IDC looked at how the Salesforce economy will impact revenue and job growth for six specific industries, finding that:

  • Financial Services industry will gain US$163.7 billion in new revenues and 584,995 new jobs will be created by 2022;
  • Manufacturing industry will gain US$159 billion in new revenues and 638,296 new jobs will be created by 2022;
  • Retail industry will gain US$92.6 billion in new revenues and 401,355 new jobs will be created by 2022;
  • Comms and Media industry will gain US$89.8 billion in new revenues and 360,451 new jobs will be created by 2022;
  • Healthcare and Life Sciences industry will gain US$68.2 billion in new revenues and 244,096 new jobs will be created by 2022; and
  • Government industry will gain US$50.9 billion in new revenues and 221,640 new jobs will be created by 2022.

To download a full copy of the IDC White Paper — “Salesforce Economy Forecast"—click here.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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