Australia’s climb this year was up from a ranking of fifth in 2015. Alibaba did not release the figure for the total GMV Australian and New Zealand businesses processed, but said that after the first nine hours, 14 minutes and 28 seconds of the festival, the total GMV of Australian and New Zealand products had exceeded that of 2015.
As reported by iTWire, last Friday’s 11.11 Global Shopping Festival saw Chinese consumers purchase goods worth US$7 billion in the first two hours, exceeding the value of purchases in the entire 24 hours of the 2013 shopping festival.
And a whopping US$17.8 billion of gross merchandise volume (GMV) was settled worldwide through Alipay for the whole of the 24-hour shopping festival.
Alibaba says Australian retailer Chemist Warehouse was, once again, “a star of the show”, reporting RMB10 million of sales in the first 13 minutes – a number it reached in 46 minutes in last year’s 11.11 festival, with the retailer going on to become the first Tmall Global store to surpass RMB 100 million.
Maggie Zhou, Alibaba Group’s ANZ managing director, says Chemist Warehouse was not the only Australian business to experience success – by nine hours, 14 minutes and 28 seconds into the festival, the total GMV of Australian and New Zealand products had exceeded that of 2015, with the top ANZ brands by GMV including Jeanswest, UGG, Swisse and Blackmores.
"When we announced the opening of our office in Australia earlier this year, I said that one of our goals was to improve the country's outstanding performance in Alibaba's 2015 11.11 Global Shopping Festival. I’m thrilled that during this year’s festival we’ve seen significant increases in Australian sales volumes – a result which will have a positive impact on many local businesses”.
Damien Gance, director of Chemist Warehouse, said: “As the world's largest shopping extravaganza, Alibaba's 11.11 Shopping Festival is invaluable for retailers from both a sales and brand-building perspective. This year, we were fortunate to be part of Alibaba's VR shopping experience which, along with our other marketing and merchandising activities, led to us beating our 2015 records. Our team is delighted and looking forward to continuing to work with Alibaba to provide new and innovative ways to shop.”
According to Daniel Zhang, Alibaba Group chief executive, this year’s 11.11 was a preview of the future of retail, “where entertainment, commerce and interactive engagement intersect seamlessly.”
“From the kick-off of warm-up activities to the countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users.”