Thursday, 19 December 2013 18:13

Apps outpacing BYOD as top mobility priority for Aussies

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BYOD - source Wikimedia BYOD - source Wikimedia

Australian businesses need to employ mobility strategies which go beyond  supporting Bring Your Own Device (BYOD), and which balance the servicing of customers, IT and employee needs, according to a newly released global research report.

A study conducted by CA Technologies - TechInsights Report: Enterprise Mobility– It’s All About the Apps - reveals that while external customer initiatives now outpace internal BYOD projects on IT priority lists in Australian organisations, both are business-critical and “need to be addressed with the same sense of urgency.”

The study of 1,300 senior IT decision-makers across 21 countries and multiple vertical sectors was conducted by Vanson Bourne and sponsored by CA Technologies during May through July 2013. Asia Pacific respondents participated from Australia, China, India, Japan, Singapore and South Korea.

According to CA, while 65% of Australian respondents either already have an enterprise mobility strategy or plan to have one within 12 months, “concerns linger.”

{loadposition peter“In today’s world of mobile apps and BYOD, Australian organisations are under enormous pressure to deliver the right mobility strategy or risk being left out,” said Vic Mankotia, vice president, Solution Strategy, APJ, CA Technologies.

“Mobile security is crucial. Unless organisations adopt effective and integrated mobile device management technology, the mobile devices quickly become mobile paperweights.

“To survive and win, Australian organisations need to break away from their current siloed approach to mobility and choose one that addresses technology convergence and evolution and focuses on the end-user experience to deliver higher quality business services, faster than ever before,” Mankotia cautioned.

Mankotia said the study shows that while the benefits of mobility are well understood, doubts over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel could slow mobility adoption.

“Indeed, 42% believe they could be doing more with enterprise mobility.”

CA stresses that the mobility opportunity is real as reflected by a forecast dramatic increase in spending among Australian organisations in the coming years.

“Serving as a wake-up call, the report cites that other lines of business outside of IT will increase the amount they spend on mobility initiatives by 60% over the next three years.

“Spending on mobility by the IT department will rise by 54% over the equivalent period.”

The CA study found that increased demand from customers for mobility initiatives is the number one mobility driver for mobility strategies in Australia (53%). Demand is also being driven by the desire to improve the overall experience for end customers (40%) and the need to increase the security of mobile access to critical data and applications (39%).

According to CA organisations that have been successful with their mobility initiatives have also experienced anywhere from a 19 to 31% improvement in business in the form of:

•    Increased employee retention

•    Revenue growth

•    Faster time-to-market

•    Improved competitive positioning

•    Enhanced customer experience

•    Better employee productivity and

•    Lower costs.

And, CA says the 30% increase in employee retention reported is the highest rate anywhere in the APJ region.

According to Mankotia CA is “taking the lead in addressing the gaps in mobility management as it exists today,” and she said the report paints a “clear picture of what steps need to be taken to implement an enterprise-ready, scalable mobility management solution.”


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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