Monday, 19 April 2021 17:05

Adobe report highlights desire for more diverse and inclusive emojis


Diversity and representation is a hot topic – not before time, some would say – so it's not surprising that a fresh spotlight has been turned on human emojis. A survey conducted for Adobe suggests Australians want a more diverse and inclusive range of emojis.

Adobe and Edelman surveyed 7,000 frequent emoji users in seven countries, 1000 of them in Australia.

Just over half (57%) of Australian respondents felt their identity is adequately reflected in current emoji options, and 85% believe emojis should provide more inclusive representations.

Adobe says 75% of Australians feel emojis are an important tool for creating unity, respect and understanding, while 73% say inclusive emojis can help spark positive conversations about important cultural and societal issues.

Understandably, some subgroups struggle to find themselves in emojis. 72% of Australian LGBTQI2+ respondents felt they are not well represented by emoji, as do 31% of Australians living with a disability.

The limited number of skin tones is another cause for concern. 27% of Australian respondents actively use skin tone modifiers to customise their emoji, but 38% believe there are not enough skin tone options to accurately reflect their racial identity.

Furthermore, 51% feel using a skin tone modifier that does not match a person's racial identity is insensitive and uncomfortable.

50% of Australians want to customise emojis to better reflect their identities. Aspects include age (41%), culture (37%), ability/disability (35%), hairstyle/colour (43%), accessories (33%) and body type (33%).

But they are optimistic about the future of emojis. 58% expect the next five years will hold more development and progression, including more inclusive emojis.

When asked about what is on the horizon, the top three inclusive emojis Australians are most excited to see are (first) a person feeding a baby, (second) bubble tea and (third) a person in a tuxedo.


"Emojis are a huge part of the way we communicate in Australia and can empower users to express their identity far beyond common appearance," said Adobe typeface designer and font developer Paul Hunt.

"As we continue to see a rise in emoji users, it's crucial we ensure inclusiveness and representation for all Australians, regardless of their racial identity, gender identity, sexual orientation or cultural identity.

If we are not able to accurately express ourselves because we can't find an emoji depiction that feels right to us, then we miss the opportunity to share meaningful aspects of our personhood with the people we are engaging."

He added "The world is moving at a rapid pace, and the 2021 Report findings highlight that our current emoji keyboards need to better adapt to align with modern values. Today, we are formally announcing Adobe's partnership with Emojination, who share our commitment and advocacy for more inclusive and representative emojis. It is our ambition to work with Emojination to provide education and support for people navigating the Unicode emoji proposal process, with the ambition to drive greater inclusivity for all", said Hunt.

According to Adobe, its 2021 Global Emoji Diversity and Inclusion Report "unpacks attitudes and desires regarding culture, race, gender, sexual orientation, disability and age representation through emojis," biut the report is not yet available to the public.

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous