Monday, 20 March 2017 12:41

Adobe partners with Swinburne Uni on digital transformation


Victoria’s Swinburne University of Technology is partnering with Adobe to roll out Adobe’s marketing cloud solutions to spearhead the university’s digital transformation programme.

Swinburne says it will also broaden the breadth of its digital advertising technology major and minor curriculum to incorporate the Adobe marketing cloud platform.

Adobe says its marketing cloud solution will underpin Swinburne’s strategic vision to gain a deeper understanding of current and prospective students, and alumni.

The company says that by harnessing the power of Adobe marketing cloud, including platform integrations with Adobe creative cloud, Swinburne can effectively design, plan, execute, manage and optimise cross-channel marketing campaigns that deliver personalised and engaging customer experiences.

Adobe also says that in Australia, digital skills shortages are increasingly affecting the workforce, and an estimated 100,000 ICT workers will be in demand over the next five years, yet the number of graduates with ICT qualifications has declined significantly since the early 2000s.

As part of a “world-first” educational partnership with Adobe, Swinburne’s digital advertising technology major and minor, which can be undertaken as part of a Bachelor of Business, Arts or Media and Communications, will incorporate the Adobe marketing cloud platform. This includes training materials and accredited teaching practices, allowing students to immerse themselves in digital technology while directly addressing the digital skills gap.

Employing workers with digital skills is needed across a diverse range of sectors and professions and National Australia Bank, which implements a number of key Adobe programs, is also working closely with Swinburne, seeking to recruit graduates directly from the University’s digital advertising technology major.

Acting executive general manager NAB Digital, Todd Copeland, said: “There is fierce competition in the industry for the best available talent. Given our integration of Adobe’s platforms, the design of this major offered by Swinburne aligns to our needs and strengthens the pathway of talent flowing through who are able to really hit the ground running.”

Adobe says the programme, which was first piloted in Semester 1 2016 has fast become a popular track for Swinburne, with 40 students undertaking the major in 2016.

Students enrolled in the major are trained to undertake study in areas including digital analytics, search marketing, social media marketing and video marketing.

“Swinburne is excited to pave the way in the teaching of digital technologies through our partnership with Adobe,” Swinburne’s Professor Scott Thompson-Whiteside, executive dean of the Faculty of Health Arts and Design says.

“We are committed to providing our students with a cutting-edge education and preparing them to take leading roles in an ever evolving workforce. Working with Adobe will help us achieve these goals and give our students the digital skills and confidence to succeed.”

Tony Katsabaris, Adobe APAC senior director of Public Sector and Education, says the partnership represents a significant step for Adobe in digital education, and the company actively works with universities, governments and other stakeholders to adequately address the skills needs of today’s students.

 “At Adobe, we understand the importance that digital technologies can play in enhancing long-term employability or equipping students for participation in digital economy,” Katsabaris said.

“A major of this calibre that promotes digital skills development is truly paramount.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News