Sumo Power has paid a $46,200 fine after the ACMA found the company could not show it had consent to conduct telemarketing to numbers on the Do Not Call Register.
The ACMA found that Sumo Power’s actions were due to poor record-keeping practices and because it had not adequately monitored third-party call centres.
“Consumers on the Do Not Call Register do not want their privacy intruded upon by unwanted calls,” said ACMA chair Nerida O’Loughlin.
The enforcement action is part of the ACMA’s ongoing work targeting companies breaking spam and telemarketing laws. In total, businesses have paid $386,400 in fines in the past 12 months under the campaign.
The ACMA has also recently initiated proceedings in the Federal Court against two companies as part of its focus on solar and lead-generation telemarketing.
“Businesses are on notice that the ACMA is serious about enforcing telemarketing laws,” O’Loughlin said, noting that breaching Australia’s telemarketing laws could lead to formal warnings, infringement notices or action in the Federal Court.