Thursday, 21 July 2016 03:27

A wise move by NEC to rebrand its AI technology portfolio

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ICT services giant NEC is rebranding its portfolio of artificial intelligence (AI) technologies as “NEC the WISE” to reflect what it says is its “strong desire to facilitate co-operation between people and AI”.

Japan-based NEC is launching the brand globally as part of its efforts to contribute to the “realisation of a safe, secure, efficient, and equal society in which people work together with AI to enhance technological advancements”.

"We have named our line-up of cutting-edge AI technologies 'NEC the WISE' to reflect NEC's strong desire to facilitate co-operation between people and AI as we continue to leverage our advanced wisdom to solve the increasingly complex and sophisticated problems confronting society," says Katsumi Emura, executive vice-president and chief technology officer.

"To accelerate the development and use of state-of-the-art AI technologies supporting advanced fields such as IoT, big data, and security, which are at the core of NEC's solutions for society, NEC will be focusing its efforts on providing innovative solutions that contribute to not only the resolution of societal problems but also the transformation and growth of enterprises."

According to Emura, in recent years, AI technologies have experienced tremendous breakthroughs amidst the explosive growth of data volume resulting from the increased sophistication of analysis engines (i.e. software) and the improved processing capabilities of computers.

“These technologies are currently attracting attention for their usefulness in complementing human abilities, solving societal issues, and creating a more convenient society.”

Emura says NEC has promoted the development of AI-related technology for nearly half a century in visualisation, analysis, and control and guidance, and many of its AI technologies, including speech recognition, image and video recognition, language and semantic understanding, machine learning, prediction and detection, and optimal planning and control, are either “unprecedented or ranked No. 1 in the world”.

"Going forward, AI will make it possible to provide people with suggestions for problems without a clear single answer, such as management decisions and the development of new products.

“NEC is therefore committed to offering advanced solutions that will help people make decisions from a broader point of view. We will also be proactively leveraging open innovation and utilising a wide array of AI technologies to maximise the value we provide to our customers," Emura said.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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