Home Strategy Simplus acquires Australian-based Sqware Peg
Simplus acquires Australian-based Sqware Peg Image courtesy of adamr at FreeDigitalPhotos.net

Global quote-to-cash implementation vendor Simplus has boosted its plans for further expansion into the Asia Pacific region with the acquisition of Salesforce’s first partner in Australia, Sqware Peg.

The investment is Simplus’ first international acquisition and sixth Salesforce consulting partner acquisition since 2016.

Sqware Peg says it has been transforming businesses with Salesforce technology since 2004, and the company focuses exclusively on the Salesforce Platform, with offices in both Sydney and Melbourne.

“Sqware Peg is a pioneer in the APAC region,” said Ryan Westwood, chief executive of Simplus.

“We are thrilled to work with the talented leadership of Sqware Peg and combine forces to further grow our presence and continue making an impact in the global Salesforce marketplace. We appreciate the continued support of Salesforce Ventures, which has been an incredible partner to both Sqware Peg and Simplus.”

Reid Meldrum, managing director of Sqware Peg, will become a Simplus shareholder as part of the acquisition. “I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth,” he said.

Sqware Peg says it was attracted to Simplus, a quote-to-cash leader, because of its rapid growth.

“Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia,” Meldrum said.

“We’re excited about what the future holds for Simplus in Australia, as we will be able to expand our current offering to include innovative quote-to-cash solutions.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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