Home Strategy Samsung plans India-only phones to challenge Chinese rivals
Samsung plans India-only phones to challenge Chinese rivals Pixabay

South Korean smartphone giant Samsung will launch a series of budget smartphone models in India before it releases them in other countries, in a bid to beat back the challenge from Chinese vendors.

Reuters reported that the company was looking to regain sales in what is now the world's second largest mobile market, where it had fallen behind companies like Xiaomi.

The three new phones, which are part of Samsung's M-series, will be sold through Samsung's website and Amazon's Indian division.

The head of Samsung's mobile business in India, Asim Warsi, said that this would help the company to double its online sales in India.

The three phones would be launched in other countries after being released in India at the end of January.

They are being made in India and will cost from 10,000 rupees (US$141.80) to 20,000 rupees, Warsi told Reuters, adding that they would have bigger batteries and features such as quick charging.

In India, Samsung sells through 250,000 retail outlets and over 2000 exclusive stories. Two thousand service centres offer support.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

 

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