Home Strategy Sydney launches bid to attract Asian start-up investment

Sydney-based incubator for start-ups targeting Asia, Haymarket HQ, is leading a Sydney push designed to attract millions of dollars in business investment from China and other countries.

Based in the heart of Sydney’s Chinatown, Haymarket HQ’s joint role in the City of Sydney project will be to provide a welcoming “landing pad” that nurtures and supports Asian companies eager to do business in Australia.

The city’s sponsorship of the program is designed to help Australia’s only Asia innovation hub to provide office space for incoming businesses, as well as to offer comprehensive introduction-and-support programs for visiting entrepreneurs.

Sydney Mayor Clover Moore said the program would help attract businesses from Asia and position Sydney as an investment destination.

“The landing program is an ideal opportunity for Sydney to welcome more entrepreneurs from Asia and introduce investors to Australia’s largest tech start-up community.”

“Haymarket HQ’s mission is to support and connect entrepreneurs between Australia and Asia,” says Duco van Breemen, general manager of Haymarket HQ.

“The Sydney Landing Pad will allow us to attract a new wave of international entrepreneurs, bringing in more international networks, sources of funding, innovation and expertise into Australia.”

Founded by Brad Chan, chief executive of Banna Property Group, Haymarket HQ has supported more than 100 local and international startups since its launch in 2016.

“Our new landing pad program is designed to support high-growth international small to medium-sized businesses establish and grow their presence in the Australian market by using Sydney as their base,” Chan said.

“We will also work closely with universities to encourage international students create new ventures in Sydney.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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