Home Strategy muru-D brings new start-ups into Sydney cohort

muru-D brings new start-ups into Sydney cohort

Telstra start-up accelerator muru-D has just accepted 10 start-ups into its SYD5 programme, making up a cohort of companies it says are focused on solving challenging global problems.

Muru-D says the future of airborne human mobility, VR being used to rehabilitate stroke victims, and autonomous tree-planting robots are among the technologies being developed by the 10 start-ups accepted into its SYD5 programme.

The head of muru-D, Julie Trell, said the cohort was the most diverse and ambitious yet.

“It was important to us to select teams that have a social purpose element, using technology in innovative ways to solve real problems and create solutions for societies today and into the future," she said.

“We received almost 20% more applications compared to last year, and we were delighted to see the number of applications from companies with female founders also rose by that same amount. From our 10 successful companies that made it into the cohort, it’s great to see that six have a female co-founder on the team.

“The SYD5 programme commenced on 29 January, with each of the 10 successful start-ups receiving $75,000 in seed capital investment. Over the course of the programme, they will have access to a highly developed network of mentors and industry professionals to help accelerate their businesses to the next stage.

“I’m proud that muru-D continues to grow stronger each year and to have many of our alumni companies still actively involved in the programme, mentoring the next generation. With over 100 companies now in our portfolio, and 15 of these having raised $1 million or more in funding, we’re committed to continuing our support of the start-up ecosystem throughout Australasia.”

The 10 successful companies accepted into SYD5 are:  

  • AMSL Aero are developing an autonomous two seat aircraft that can take off and land vertically and fly horizontally at 300 km per hour, an innovation paving the way for the future of human mobility. It is safer, faster, quieter and less expensive than helicopters.
  • Catalyser’s software and services provide customised business solutions for employers of all sizes to manage and grow their employee giving. In the two years since launching, Catalyser has facilitated over $2 million in donations for charities and has more than 15,000 employee users in Australia, Asia, and the UK.
  • Cookitoo is a platform for cafes, restaurants and caterers to rent out their unused commercial kitchen space. From commercial cafes in Collingwood to revolutionary restaurants in Redfern, Cookitoo is changing the way food is made and consumed.
  • iCRM is a flexible cloud software platform that integrates with existing health and medical devices to deliver tailor-made care and support plans. iCRM has a mission to improve quality in-home care to the elderly and is already used in more than 100 aged care organisations in Australia.
  • Kiddsbay is the world’s first kid friendly platform that provides every child the opportunity to achieve their dreams by unleashing their entrepreneurial spirit. Kiddsbay provides the platform for kids to launch their on-line business in a safe, fun, educational, global environment that connects communities and allows kids to take charge of their financial wellbeing.
  • Life Skills Group educates and empowers children, teachers, schools and families to build a more compassionate, kinder and connected world. They are building a scalable and easily-distributed digital model to deliver well-being programmes for primary and secondary students, as well as professional development programmes for teachers and staff.
  • Neuromersiv are using Virtual Reality to make neuro rehab therapy fun and improve the quality of life for their users. Having a stroke or brain trauma can be life changing for victims and their families. Neuromersiv offers a genuinely innovative solution to get people back on their feet as quickly as possible and lead normal, fulfilling lives again.
  • Share with Oscar is an on-demand platform for sharing private parking spaces. Founded by two female entrepreneurs passionate about finding a sustainable solution to the scarcity issues in our growing urban cities, Share with Oscar’s mobile platform allows the community to better utilise existing assets such as parking spaces, through sharing.
  • SkyGrow are combatting the world’s deforestation problem by developing autonomous tree-planting robots (Growbots) that can rapidly plant billions of trees every year on behalf of communities, governments and industry. SkyGrow's tree planting system is ten times faster and 15% cheaper than current methods.
  • vetchat is an online platform connecting pet owners with vets to help their pets in times of need. They deliver easy access to affordable, expert vet advice via one-on-one video consultations and on-demand chat. They have already helped thousands of Aussie pets and their parents.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).