Home Strategy Twitter gives brand a refresh

Twitter gives brand a refresh

Twitter has launched a new look for its service in what the company says is a complete refresh of its products to give users a better experience.

Twitter has announced changes to the short messaging service with the new look to be progressively rolled out on twitter.com, Twitter for iOS, Twitter for Android, TweetDeck, and Twitter Lite.

And with the changes Twitter says users will also see additional accessibility choices such as increased colour contrast and the option to always open supported links in Safari Reader view.

“Last year we told you exactly who we are (Twitter is what’s happening!) and refreshed our brand. Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use,” Twitter says in its worldwide announcement of the changes.

“We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.”

Here’s what Twitter says users will see with the changes as they are rolled out in coming weeks:

  •     Profile, additional accounts, settings, and privacy – all in one place. A new side navigation menu and fewer tabs at the bottom of our app-less clutter and easier browsing. You told us you loved this change on Android last year and now on iOS.
  •     Links to articles and websites now open in Safari’s viewer in the Twitter app so you can easily access accounts on websites you’re already signed into.
  •    Typography has been refined to make it more consistent, and added bolder headlines to make it easier to focus on what’s happening. Also, rounded profile photos make it clearer to see what’s being said and who’s saying it.
  •     More intuitive icons make it easier to engage with Tweets – especially if you’re coming to Twitter for the first time. For example, people thought the reply icon, an arrow, meant delete or go back to a previous page. We switched to a speech bubble, a symbol most know and love. We also made the icons lighter for more seamless interaction.
  •     Tweets now update instantly with reply, Retweet, and like counts so you can see conversations as they’re happening – live.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).