Wednesday, 26 April 2017 22:31

Telstra partners with Ericsson on delivery of MediaFirst video processing Featured

By

Telstra will deploy Ericsson's fully virtualised MediaFirst Video Processing solution suite to power its new video processing data centre.

Both Ericsson and Telstra say the deployment is a significant step forward in the delivery of Telstra's Media Cloud platform for broadcast media workloads.

The MediaFirst all-software video processing portfolio will also support the deployment of advanced broadcast services like HEVC head-end functions which enables advanced format transcoding and streaming functions, with all-software functions orchestrated directly via micro-services across the network.

Telstra will be one of the first operators to virtualise media processing functions as micro services and centrally orchestrate media operation flow through cloud infrastructure.

"At the recent Mobile World Congress in Barcelona, Telstra announced it will extend and specially configure the Ericsson cloud platform to carry dedicated broadcast media workloads. This is the next step in our virtualisation program with the selection of Ericsson's MediaFirst Video Processing solution suite,” Gary Traver, director of media Telstra, says.

“Setting up broadcast configured cloud native processing, storage, and network capabilities across our network, will enable us to offer broadcasters services to run traditional high bandwidth intensive media applications where and when they are needed. The Ericsson Media First functionality will complement and enhance broadcast media workloads we are already working on with other technology suppliers. It is also designed to support services transported across our media-specific global networks.

"Telstra's goal for the broadcast sector is to provide reliable and resilient network access, with strong bandwidth and latency requirements, supporting broadcasters in their shift toward use of IP processing for broadcast content."

Elisabetta Romano, vice president and head of media solutions, Ericsson says: "Ericsson's software-based video processing solution, featuring the latest HEVC compression technology, will enable operators to process and deliver pre-recorded and live or near live content ready for broadcast”.

“By deploying the latest HEVC technology, operators like Telstra can quickly and easily increase the number of services distributed, while maintaining the best picture quality, and without requiring additional bandwidth," Romano says.


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments