Wednesday, 20 October 2004 02:58

Australian PC market booms in Q3


Australian PC shipments soared in Q3 by 19% over same period in 2003, while worldwide PC shipments increased just 9.7%, slightly below forecast expectations, according to ICT research firm Gartner. Australia was third only to India and Latin America in PC market growth.

Gartner analysts said global shipments were impacted by slower sales in the U.S. market. PC shipments in the U.S. grew 5 only percent in the third quarter, compared with expectations of more than 8 percent.

"U.S. home notebook shipments were strong during the quarter, but desktop demand was much weaker, which brought down back to school shipments overall," said Charles Smulders, vice president of Gartner's Computing Platforms Worldwide group.

On a vendor basis, Dell extended its unit share lead both worldwide and in the U.S. in the third quarter of 2004. Dell performed particularly well in Europe, as its shipments increased 36.7 percent compared to the same period last year.

On a regional basis, the Europe, Middle East and Africa region performed in line with expectations, as shipments were up 12.6 percent compared to a year ago. Mobile PC growth continues to drive the market, but the strongest growth in demand remains at the entry level price points, which reinforces pressure on margins.

In the Asia/Pacific region, India was clearly the strongest growing market with a whopping 30% increase and Australia also showed a strong shipment increase with a growth rate of 19 percent.. Shipments in China grew 11 percent, however a major concern going forward is the impact of government control measures to prevent overheating of the Chinese economy.

PC shipments in Latin America grew 29 percent in the third quarter. The strong shipment increase is attributed to PC replacement demand, lower interest rates, flexible PC vendor purchasing programs, broadband deployment and better system specification/price point positioning.

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Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to and advertising enquires to

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