OPP Gravure Printing Co Ltd has signed a 6 month early adopter agreement to explore product innovation and the commercialisation of MotifMicro with its customer base in Thailand and SE Asia.
The agreement contemplates a further 3 year licence agreement at the end of the adopter term or at OPP’s request including an upfront licence fee, supply fee on a per unit basis and a minimum order quantity.
The contract is expected to produce revenue in Q1 2020 from the 6 month early adopter agreement with customers charged on a per unit basis, leveraging contract revenues to OPP’s client’s production volumes of around 250 million items per annum. Presently, it is too early to satisfactorily predict the quantum of any revenues.
OPP Gravure is a leading printer in Thailand with a range of domestic and multi-national consumer brands producers, such as Kelloggs as customers, and with specialisation in industries such as food packaging, pharma, personal care products and vehicle spare parts. OPP’s particular expertise is in PVC products and shrink wrap with its output applied to approximately 250m units of its customers’ production per annum.
This early adopter programme with OPP follows the September 2019 agreement with China’s leading security label producer, PanPass Inc, as the first early adopter of MotifMicro, and the certification of MotifMicro as meeting FDA food contact specifications by Switzerland’s SGS.
YPB Group CEO, John Houston, said: “This second partnership so soon after MotifMicro’s successful achievement of high functionality under “real world” conditions reflects the uniqueness and commercial potential of MotifMicro. It also strengthens our route to market in Thailand and SE Asia with a capable, innovative and widely respected partner.”
About YPB Group
YPB Group Limited (ASX:YPB) is an Australia-based product authentication and consumer engagement solutions provider. YPB's proprietary smartphone enabled technology suite allows consumers to confirm product authenticity and, for brands, that triggers consumers’ engagement.
The combination of YPB’s smartphone authentication solutions and its SaaS Connect platform, creates ‘smart’ product packaging, opening cost-effective, digital and direct marketing channels between brands and their consumers. Connect gathers actionable data on consumer preferences. It can then host tailored marketing campaigns directly back to the
YPB’s technology is also trusted by the world’s largest passport issuing nation to ensure the authenticity of its passports. YPB is currently focused on the rapidly growing Australian, South East Asian, and Chinese markets. Its focus is dairy, cannabis, alcohol and cosmetics where the viral growth of fake products, particularly in Asia, affects brand value and endangers consumers. To learn more please visit: www.ypbsystems.com