Monday, 16 November 2020 12:31

Taguchi granted US patent for unique digital marketing technology

Company News: Australian marketing automation company Taguchi Marketing Pty Ltd (Taguchi) today announced it had been granted a US patent for its content delivery optimisation software that has supercharged direct marketing.

The software deploys Artificial Intelligence (AI) to review multiple elements of a digital marketing campaign in real-time and adjust them to better reach customers.

It is used by Taguchi clients in email, SMS and web-based messaging in Australia.

Taguchi Managing Director Dean Maidment said the software was unique in the digital messaging industry.

“The granting of the patent is the recognition that Taguchi, an Australian based and operated company, is at the cutting edge of global marketing technology.

“We are taking on the big global marketing corporations with our more advanced, nimble technology developed right here in Australia.

“Taguchi clients benefit because they can tailor their customer email and SMS messages for effective outcomes, and they can measure the return on investment for each message sent.”

The technology under patent was developed by Melbourne-based Ben Dyer, Technical Director at Taguchi when he was only 21 years of age.

Ben said the granting of the patent was the end result of years of patience and problem-solving.

“The software uses a sophisticated algorithm to simultaneously assess multiple combinations of components of a marketing email - for example, the headline, image, body copy and call to action – until it identifies the combination that produces the most optimal response for the client,” he said.

“I am proud to be part of this Australian company and at the forefront of the industry with this state of the art technology,” he said.

Taguchi’s team includes technical developers, support specialists and consulting professionals and they develop, implement and support Taguchi’s system entirely in Australia.

Taguchi also recently announced the establishment of its Australian data centre, completing the fully Australian service offered to its clients.

Dean Maidment new

Taguchi Managing Director Dean Maidment

About Taguchi

Taguchi offers a world-class digital marketing platform that is owned, operated and directly supported by Australians, in Australia, for Australian marketers.

Taguchi’s technology features powerful analytics, sophisticated automation and patented optimisation technology, enabling accurate targeting of customers and advanced local message customisation. Marketers with minimal technical skills can create and implement highly advanced data-driven marketing campaigns, backed by the support of Taguchi’s Australian software developers. Taguchi’s open system also integrates with existing data sources (including existing legacy systems) and accurately predicts return on investment.

Established in 2008, Taguchi has grown into a strong, consistent and profitable local business with clients including Dominos, Webjet and RACV, and service operations in Melbourne, Sydney and Singapore. For more information Taguchi website

Read 2792 times

Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments