Wednesday, 09 September 2020 14:16

How we learned (the hard way) to de-pollute our data lakes

Our analytics ambitions may have taken a temporary hit, but a cleaner environment brings us closer to realising value

VENDOR NEWS:  When the world embraced data science, it was hooked on the promise of data - or perhaps, more accurately, on the promise of unrealised insights within that data.

But if the past couple of years has taught us anything, it’s that the process of extracting intelligence isn’t as simple nor straightforward as it looks.

Unfortunately, we only have ourselves to blame for this.

Most organisations have tended to collect and dump data into large repositories. In the data science era, those repositories are most likely data lakes.

The challenge is that, particularly for those of us with larger historical data stores - and therefore more to theoretically gain from an investment in data science - unless we’ve consistently applied a standard set of rules to the way we collected and stored data over the years, from standard fields to schemas, it’s quite likely the data isn’t ‘clean’ enough to be usable and the data lake becomes a data swamp.

And so, for many companies that have gone down this path, the early years have been less science than organisation and decluttering. Time that we’d hoped to spend unlocking growth opportunities has still been well-spent, but we may have had to adjust the timelines and breadth of our ambitions.

In a sense, this continues. IDC’s research in Seagate’s ‘Rethink Data’ report show that “making collected data usable” is still the number one barrier to putting data to work. Organisations may find comfort in knowing many of their peers are in the same boat.

Structure is important not just for our historical data stores, but also for consistency of the data we generate now.

It’s also crucial to our understanding of why we collect data in the first place, and more specifically what we should collect and what we hypothesize might be useful (either in a raw form, or transformed through data analytics).

Business leaders’ first task is to define why they want to collect data and what insights they are trying to gain. Only once they are clear on that agenda should they go after that particular goal, then figure out which data they need to collect and what intelligence they can get out of it.

Collecting data must be about what enables the business objective (what business owners want to learn). Unless they figure this out, amassing data won’t provide them with the value they expect.

A key solution proposed by Seagate to these data storage management challenges has to do with how business owners see the stored data. The idea is to see it - all of it - as if through a single pane of glass, regardless of in what system or on what storage medium it is housed.

If the business owners can achieve this unobstructed easy view into their data, then genuine data ownership will begin.

Read 1864 times

Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE

Related items

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments