Thursday, 07 March 2019 22:19

Grow your ICT business by adding SMB communications services to your solutions suite

If you own or manage an ICT business, you have an incredible opportunity to grow your revenue with some side hustle. Becoming a Channel Partner of a telecommunications provider helps you keep focused on what you do best, expand your product offerings to include SMB communications services and get the support you need to scale up your business.

The opportunity not worth missing

Many ICT businesses work closely with the telecommunications industry but don’t provide telco services themselves. But what if you could leverage your existing customer base and become the one-stop-shop for all essential communication needs? With the rollout of NBN, ISDN coming to an end, an increased demand for SIM-only mobile services and the evolution of cloud communications, the contemporary telco industry is full of opportunities. And you don’t have to be a telco yourself to benefit.

Focus on what you do best

Whether you are a technician, operate a computer store or work as a business IT consultant, you need to focus on what you do best. When it comes to technology, most small and medium businesses are not tech-savvy and prefer to buy from other local SMBs they trust. As the trusted technology adviser in your local market, you want to stay focused on your loyal customers. Becoming a Channel Partner does not take you away from your expertise, in fact it complements the core of what you are already great at. You can provide your customers with all their communication needs while your partner telco takes care of the telco logistics.

Upgrade your product suite

Don’t limit yourself, capture more value for your business with a broader product suite. Choose a partner who can provide the best products and price offerings to your customers. Not only is this beneficial for your customers, but it also provides you with an additional revenue stream. A good product suite for an ICT business should include future-proof communication services like NBN, Ethernet, Hosted Phone Systems and 4G mobile.

If you’re a local technician, you can expand your product offerings along with your technology recommendations. If you own a computer store, you can add on internet or phone services along with the devices you sell. Or if you are an IT consultant, you can become a local NBN expert and help your customers with the NBN rollout by providing the full package.

Finding the right partner

To successfully grow your ICT business, you will need to find the right Channel Partner program. There are 3 key things to look out for when choosing a partner.

1.    Support

A good support team is a necessity. Not only to keep your customers happy but also to provide you the collateral and training for new products.


2.    Simplicity

Product offerings and pricing structures should be kept simple and easy to understand. Administrative and process barriers should be removed by using automation.


3.    Shared goals

Choose a partner that shares your goal and is willing to invest in the relationship. Having a good level of trust with your partner is crucial for maintaining a good partnership.

MyNetFone is one provider who’s Channel Partner program ticks the boxes. Choose from their wide range of best-in-class business communication products, including cloud phone systems, SIP trunks, NBN, Ethernet broadband, 4G mobile and number porting. Products are price competitive, easy to sell and simple to setup. MyNetFone take care of the service delivery, billing and support so that you can focus on what you do best.

As a MyNetFone Channel Partner, you will be given end-to-end support, which you can use as much or as little as you need. It provides you the flexibility to incorporate our services to suit your business. You will be given dedicated marketing and sales resources, level one support and a personal account manager who will be with you every step of the way.

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