Monday, 26 February 2018 21:01

APAC CIO outlook names ioFABRIC among most promising enterprise start-ups

SYDNEY, February 26.  ioFABRIC, the leader in Objective Defined Storage, has been tipped as one of the most promising global technology companies by the international IT magazine APAC CIOoutlook.

The magazine says Business continuity has become synonymous with data continuity and three major obstacles stand in the way of achieving this. Malicious attacks, natural disasters, and the cost and complexity of storage are the three prime factors that have most affected the ability to have data continuity for businesses worldwide. Therefore, it is now imperative for the new enterprise to adopt newer software-driven data management platforms and look for vendors who can assist in making their data storage resilient and secure against the stated factors.

In addition to the APAC CIOoutlook accolade, TechTarget named ioFABRIC Vicinity as the Product of the year for Data Storage Management, while ioFABRIC also won the Storage Product of the Year from Tech Trailblazer, as well as Top Male CxO award.

A recent study details the evolution of start-ups and the command they have at every tech domain. Enterprise IT, for example, is a $3 trillion industry and start-ups form the main drive. In 2017, spending on enterprise software is predicted to reach $351 billion globally and to hit $462 billion by 2021.

According to APAC CIOoutlook, to some degree start-ups are responsible for future-building. In the present era of unprecedented M&A, many enterprises are essentially outsourcing their R&D to start-ups. Hence more and more companies are developing business applications and enterprise software to empower their employees and clients.

ioFABRIC enables organisations of all sizes to transform from expensive and complex storage silos to an open, enterprise class storage software platform that reduces cost and complexity, while improving reliability, performance and ease of use. All storage, regardless of vendor, make or model is able to seamlessly and invisibly be incorporated into the fabric, and data can flow freely and ubiquitously across the entire pool of storage to deliver true data freedom instead of vendor lock-in.

Data tiers in real-time to deliver exceptional performance, as all hot and warm (active) ideally data lives in RAM, NVMe and SATA SSD, while cold, inactive and stale data is moved to AWS, AZURE or less expensive, lower performing spinning disks.

“It is crazy to have active data sitting on expensive slow SAS hard disks delivering just 200 – 400 IOPS when for a similar investment per TB you can have super high performance NVMe Flash delivering over 700,000 IOPS and thousands of read/write MB/s,” said Greg Wyman, Vice President of Asia Pacific at ioFABRIC. “It is only logical that all active data should reside on a few NVMe SSD’s, for example Intel P4600s, which cost approximately $1,200 per TB and deliver insane performance at a fraction of the cost of a ‘traditional’ all-flash array and inactive data should reside on lower cost, slower spinning disks or in AWS or Azure.”

ioFABRIC makes this possible because data movement is controlled at the application layer. As data becomes warm or cool, it is flushed from expensive RAM and SSD to less expensive storage, such as AWS or AZURE, delivering exponential cost savings while driving superior performance. “For each application simply set the performance, capacity and protection objectives required and data is moved to where it needs to be to drive insane performance and unlimited cloud scalability,” said Wyman.

This is called Objective Defined Storage, and takes Software-Defined Storage to the next level in performance, reliability, ease of use and value.

“We used to have ‘high performance’ 300GB SAS drives in our SAN which cost from $600 to $1,200 each and delivered 200 to 400 IOPS depending which level of RAID we were using. Now for $1,200 per TB, we have 700,000 IOPS and storage that is working at 3000 reads and writes over 1500 MB per second,” said Shan Patterson from Aeontech, an ioFABRIC customer in Perth.

“Putting that into real perspective, a 10TB ‘enterprise’ SAN with (comparatively slow) 15,000 SAS spinning disks would cost in the region of $75,000 or more. The ioFABRIC solution, including 12 TB of super-fast NVMe is less than $15,000 plus the annual subscription for ioFABRIC software – incredible value for increased performance and reliability.”

Steve Lamb, CEO of ioFABRIC, said, “As an enterprise software start-up, our goal is to change the storage paradigm. We are enabling customers to move away from ‘traditional’ expensive and complex storage products that were originally designed for a physical world, to a storage platform designed to deliver superior value using the latest in virtualisation.

“Our ultimate goal is to deliver a storage platform that is driven by AI and fully manages itself. Our latest release 3.0 of ioFABRIC delivers that today. In essence, we do to storage what virtualisation did to servers all those years ago.

“It is great to be recognised in Asia Pacific as a leading enterprise Startup by CIO Outlook. Asia Pacific is a strategic region for us, and as we expand our footprint into enterprise accounts, we will continue to invest in our global expansion and open more offices.”

About ioFABRIC

ioFABRIC does to storage what VMware did to servers. ioFABRIC Vicinity is an enterprise AI driven software storage platform that is one hundred percent storage hardware agnostic. Any storage, from any vendor, any make or model is seen as a single storage pool or data fabric and can be managed from one console and deliver insane performance, exceptional reliability and unlimited cloud scalability from your existing storage hardware.

ioFABRIC has been designed to deliver business continuity and an always-on data fabric utilising existing storage hardware. Historically, cost and complexity have restricted this type of solution to large enterprises with deep pockets. The new enterprise is looking for software-based platforms that eliminate storage pain, cost and complexity.


Greg Wyman, VP Asia Pacific – ioFABRIC.

+61 402 259 359 

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