Monday, 10 May 2021 23:12

8x8 Named a Major Player in 2021 IDC MarketScape for Worldwide CPaaS

Dejan Deklich, Chief Product Officer at 8x8 Dejan Deklich, Chief Product Officer at 8x8

COMPANY NEWS: Cloud communications platform provider 8x8 (NYSE: EGHT) has announced it has been named a Major Player in the IDC MarketScape: Worldwide Communications Platform as a Service 2021 Vendor Assessment, recognised for embedding CPaaS into its integrated cloud communications and contact centre platform.

“The CPaaS market remains one of the fastest-growing IT segments, benefiting from a surge of adoption as organisations drive digital transformation and customer engagement requirements. Enhancing the customer experience by leveraging voice and digital channels has become a critical component for building brand recognition,” said Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC.

“8x8 was recognised as a Major Player in the IDC MarketScape for Worldwide CPaaS, and should be considered by organizations requiring a broad range of integrated cloud communications, contact centre and CPaaS capabilities with reliable global support.”

The 8x8 CPaaS portfolio of APIs and embeddable applications, including SMS, chat apps, voice, video and performance monitoring, empowers organisations to extend and customise communications that reimagine workflows and customer interactions for enhanced employee and customer experiences.

The low code, no code capabilities enable organisations with any level of technical capability to leverage digital communication channels and even embed video meetings into apps and websites in minutes.

Through a network of more than 160 top-tier carriers covering over 190 countries and territories, 8x8 CPaaS allows organisations to reliably and securely reach their customers no matter where they are.

“Organisations around the globe recognise the importance of providing customised experiences on the engagement channels of choice in this mobile-first world,” said Dejan Deklich, Chief Product Officer at 8x8, Inc.

"We are honoured to be named a Major Player in the inaugural IDC MarketScape for Worldwide CPaaS. Our Customer First, Product First, Team First culture enables us to deliver an integrated cloud communications, contact center and CPaaS platform that helps organisations easily adapt and expand as their business needs change.”

Get the IDC MarketScape: Worldwide Communications Platform as a Service 2021 Vendor Assessment excerpt to learn more about 8x8's CPaaS capabilities and why the IDC MarketScape recognised the company as a Major Player.

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