Security Market Segment LS
Thursday, 12 November 2015 23:28

Securus says new service delivers online brand protection

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Securus says new service delivers online brand protection Image courtesy of Nuttapong, freedigitalphotos.net/images

Australian security consultancy Securus Global has released a newly developed web discovery service which it says takes it into the online brand protection arena.

Securus Scorpion, which was built in-house by Securus security professionals, searches the internet via a two to three day crawl, generating a report that identifies non-compliant and scam websites.  

The solution - which Securus believes is  'world first' technology - then enables the organisation to do three things - shut down non-compliant sites, take them in-house to bring them into line with corporate guidelines, or alert authorities to illegal phishing websites.  

Securus says deltas are derived from scan to scan, allowing the organisation to see which sites have changed, which new sites have been generated, and which have yet to be taken down.

Securus Chief Executive Officer, Chris Williams, said there are two kinds of websites the Scorpion Managed Service is designed to detect - sites carrying non-compliant branding, and sites illegally using an organisation’s brand, such as phishing sites.  

“The first application is where websites are spun up by business units within the organisation, or partner marketing campaign micro-sites which may not be compliant with official branding and security guidelines as mandated by the organisation.  The second is phishing websites intended to lure unsuspecting site visitors into providing personal information or financial details.

“In addition, Securus Scorpion is also able to detect whether a website has changed its IP address--but not the content--between scans.”

Scans are generally run once per quarter, and a typical list of what Securus Scorpion can scan includes, but is not limited to:

–        Externally-hosted sites

–        Sites that the client owns or provide a service for

–        Social media platforms

–        Mobile App stores

–        Directory Listings

–        Search Engines/Aggregators

–        Government Websites

“We’re very proud of this world-leading technology.  Securus Scorpion is a security and marketing tool that delivers enormous benefit to the business community,” Williams said.

“It is designed to save a company potentially hundreds of thousands of dollars by protecting against reputational damage or compliance issues from unauthorised or illegally branded websites.”

Peter Carr, Chief Executive Officer, Peter Carr Advisory said the bottom line for every company is that digital leadership requires trust through enhanced brand identity management.

“Organisations are now faced with new and increasing demands on managing everything digital – from online service transformation, campaign micro-sites and enhancing customer mobile experiences, to rigorous meta-data management, rationalisation of web domain sprawl and modern edge-based security enablement.

“Despite this elevated level of digital business activity, managing and protecting critical digital assets remains largely an after-thought.  This is where the Securus Scorpion service will prove itself, adding real bottom-line benefits by helping to solve brand security and management problems in the digital age.”


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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