Rapid Circle says that combining Insync’s in-depth expertise on teamwork, security, calling and meeting room solutions with its expertise in business applications and cloud services, will strengthen the company’s capability offerings for its growing midmarket and enterprise customer base in Australia. 

The acquisition of Insync Technology - a company that grew to over $12 million in revenue since its inception in 2013 - represents what Rapid Circle says is the first step in its “ambitious, acquisition-led growth strategy in the Australian market”.

Rapid Circle says it plans to acquire further cloud specialist companies within the Microsoft ecosystem, as it sets out to achieve its goal of becoming “Microsoft’s preeminent, full-service workplace capabilities partner”.

Rapid Circle will add 45 staff to its local headcount through the acquisition of Insync Technology, including the company’s three founders who will play an active role in Rapid Circle’s day-to-day operations moving forward. 

Rapid Circle counts household names such as Shell, the Victorian Deptartment of Premier and Cabinet, 1st Energy and RMIT as customers, and says it will look to continue its expansion into government, education, financial services and healthcare sectors across the country.

According to Gartner, enterprise IT spending across all industry sectors in Australia will grow 3.6% to reach more than $95.8 billion this year, with the local government, education and healthcare sectors proving most resilient in technology spending in 2020.

Stewart Bairstow, Australian CEO of Rapid Circle, said: "Insync Technology brings a proven set of new expertise and will broaden our service portfolio to offer customers the best advice and solutions across the full range of Microsoft modern workplace technology.

“The acquisition of this key Microsoft partner signals the first step in Rapid Circle's local growth plans and enhances our capability to help Australian organisations work digitally smarter and more efficiently. 

“With the significant impact of COVID-19 and the increasing desire for workplace flexibility, it's never been more important for Australian organisations to be digitally dexterous and capable. We are looking forward to bringing the capabilities of the Insync team to a wider market across Australia as well as internationally.

“Being part of a leading worldwide Microsoft Partner enables us to drive significant benefits for our staff and customers, as we help Microsoft drive adoption of cloud technology.”

“Becoming a part of Rapid Circle opens up incredible opportunities for myself, our staff and our customers by adding capability and capacity in areas that are in high demand. By joining a company that has the same culture and similar Core Values is like a dream come true,” said Nathan Belling, General Manager of Insync Technology.

“When we started this business eight years ago, I had a vision of becoming a leading Microsoft Consulting business, attracting and retaining the best talent in the market and delivering successful outcomes for our clients.

“This acquisition will allow us to provide customers and Microsoft with end-to-end modern workplace offerings, including business process optimisation with Power Platform, customer relationship management and managed Azure Cloud services,” Belling concluded..