Security Market Segment LS
Wednesday, 14 October 2015 10:50

One in five Aussie emails never reaches the inbox

By

According to Return Path only four out of five commercial emails land in the inbox. One gets sent to a spam folder or goes missing—most likely blocked by the mailbox provider.

US senders fared worse with one in four messages missing or marked as spam. Some industry sectors avoided the downward inbox placement trend, but for the most part email marketers still struggle to reach the inbox.  

Australian marketers have historically fared better at reaching the inbox than most countries. This time around was no different, although inbox placement rates declined slightly between 2014 (89%) and 2015 (88%). 

President of Return Path, George Bilbrey said, “The inbox is becoming harder to reach partly because mailbox providers are applying increasingly sophisticated algorithms to understand what content their users truly value. As signals from individual subscribers play a bigger role in determining whose messages they see in their inboxes, email marketers that maintain their ability to consistently reach audiences will be distinguished by two critical, data-driven skills. The winners will analyse subscriber engagement to develop email programs that consumers genuinely care about, and they will rely on reputation and deliverability data to see their email performance as mailbox providers see it, and take fast action to correct downward trends.”

Return Path analyses the world’s largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud.

This year’s representative sample of 357 million email marketing messages tracked for the Return Path study were sent by recognised brands to subscribers that gave consent to receive commercial email. Inbox placement statistics are based on performance across more than 150 mailbox providers in North America, South America, Europe, and Asia-Pacific regions.

You can download the report that covers:

  • Global inbox placement trends
  • Deliverability statistics for individual countries
  • Industry-specific inbox placement rates, plus year-over-year changes
  • Key “best practices” in deliverability that marketers may be missing out on

BUSINESS WORKS BETTER WITH WINDOWS 1O. MAKE THE SHIFT

You cannot afford to miss this Dell Webinar.

With Windows 7 support ending 14th January 2020, its time to start looking at your options.

This can have significant impacts on your organisation but also presents organisations with an opportunity to fundamentally rethink the way users work.

The Details

When: Thursday, September 26, 2019
Presenter: Dell Technologies
Location: Your Computer

Timezones

QLD, VIC, NSW, ACT & TAS: 11:00 am
SA, NT: 10:30 am
WA: 9:00 am NZ: 1:00 pm

Register and find out all the details you need to know below.

REGISTER!

ADVERTISE ON ITWIRE NEWS SITE & NEWSLETTER

iTWire can help you promote your company, services, and products.

Get more LEADS & MORE SALES

Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]

OR CLICK HERE!

Ray Shaw

joomla stats

Ray Shaw [email protected]  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments