Security Market Segment LS
Wednesday, 10 January 2018 23:52

Digital, cloud key to business success in 2018 says Zerto, but don't forget DR


Disaster recovery and business continuity software vendor Zerto says the move to the cloud will only increase in 2018, but security and resilience should not be forgotten.

Andrew Martin, vice-president for Zerto Asia Pacific and Japan, spoke to iTWire about his four predictions for 2018. Unsurprisingly, Martin sees cloud transformation continuing to be a big topic, but cautions businesses not to forget the importance of business continuity plans.

Zerto’s prediction #1: Digital transformation will drive the need for greater IT resilience.

The continued move towards a digital economy will see a greater transformation of customer experiences through, Martin states. “To capture this opportunity, enterprises need to embrace new operating models that can dramatically improve and enhance the digital customer experience with customers increasingly expecting an always-on experience.”

Enterprises will thus look to converge solutions addressing both short-term and long-term data protection. This will help simplify operational efforts and increase flexibility.

IT environments will become more complex, storing and protecting huge amounts of data being generated, and will be increasingly platform agnostic, moving away from dependence on specific hypervisors or operating systems.

Downtime will not be tolerated, especially if an outage has serious financial or repetitional ramifications.

Prediction #2: Cloud will be used more extensively to support data-intensive activities.

“We will start to see more data-intensive activities move to the cloud as organisations increasingly look to consolidate data centres, migrate data and workloads to drive efficiencies, reduce risk and cost. With cloud storage costs expected to decline, the cloud will be an increasingly attractive option to IT professionals and the finance department,” Martin said.

“In ANZ, we are seeing greater adoption of these technologies across nearly every sector, particularly the financial services and insurances sectors. This region will also see more companies that service the retail sector such as those that offer POS and ERP systems for consumer transaction enablement, adopt these technologies.“

Prediction #3: Increased convergence of DR and IT security strategies.

As data breaches and ransomware attacks continue to impact organisations and result in outages and loss, businesses will seek holistic approaches that embrace security and disaster recovery in their IT strategies.

“Organisations will have to accept that their first line of defence is going to be breached from time to time and it’s no longer a matter of if but when it will happen,” Martin says.

Prediction #4: Tape for backup will meet its demise.

As newer storage technologies are developed, the long-term storage backup mainstay tape will finally meet its end.

“Tape is a liability for many organisations due to its high cost. Organisations are increasingly finding there are other options for archiving large amounts of data as cheaply as doing on tape. Making the transition from tape can have its challenges so organisations need to ensure they have a robust and resilient DR strategy in place,” Martin says.


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

Share News tips for the iTWire Journalists? Your tip will be anonymous