In a statement, the company said the Bitdefender 2020 series of products introduced browser anti-tracking for both Windows and macOS.
This would list all trackers behind any website visited and would allow an user to switch off the trackers and control the information that companies and third parties could compile obtain.
A second new feature, Microphone Monitor, reinforced Bitdefender’s existing Web cam protection, blocking unauthorised access to the user’s microphone.
Also due for launch is the first real-time protection for iOS, to block phishing scams. No matter the browser, this feature will block transmission of any personal information such as credit card details or social security numbers.
Bitdefender 2020 also introduces an option to upgrade to the new Parental Control Premium which is a paid feature, bolstering the existing Parental Control solution that lets parents block access to websites, manage the time a child spends online and restrict access to certain programs, apps or games.
In English-speaking countries, a new “detection of cyber bullying and online predators” feature uses AI algorithms to scan online conversations for potential bullying, inappropriate photo requests or exchanges, meeting invites from strangers and disclosure of personal information.
A child’s messages or photos are not shared with the parents, but they receive a heads-up that explains the potential issue and are encouraged to talk with their child about it.
“After a year of intense research and innovation and observation of the latest trends in privacy and online crime, we are significantly advancing our long-standing defence of the consumer line with multi-layered ransomware protection, unique data privacy features and state-of-the-art anti-cyber bullying solutions,” said Ciprian Istrate, Bitdefender’s vice-president for Consumer Solutions.
“The Bitdefender 2020 line addresses three major areas of concern in today’s threat landscape: malware, privacy and the safety of children.”