Security Market Segment LS
Tuesday, 04 October 2011 13:19

AVG: SMBs don't understand threats from mobile devices

By

A recent survey of US and UK small businesses showed while they are well equipped to deal with email and general malware attacks, they have little interest in more modern vulnerabilities.

In August this year, AVG commissioned market research company GfK to conduct their second SMB Market landscape Report.

Based on surveys of 1000 SMBs (up to 100 employees with at least one PC) a number of key trends emerged.  Firstly, that SMBs are again conscious of the global economic situation and are reducing their IT spend, this year planning to spend around 15% less than last year.  Mirroring this, the SMBs are seeking to leverage other avenues to be seen in the world with around 30% on Facebook  and 20% each with profiles on Twitter and LinkedIn.

While embracing the move to more portable devices - an increase in tablet usage mirrored a decline in laptops, strikingly, nearly three-quarters of SMBs did not agree with the statement that "the use of mobile phones in business represents a threat to IT security."

Lloyd Borrett, Security Evangelist at AVG (AU/NZ), said "Businesses must equate online security with corporate governance and brand protection. New mobility technologies and social networking open businesses to opportunities for growth but also introduce the very nasty reality of security breaches and information theft."

An interest in cloud-based services is growing, but there is very little understanding of the risks surrounding such activities.  Furthermore, when questioned on the issue of IT security breaches, most were only able to point to the short-term effects of data loss and business resumption without any understanding of longer-term implications.

One survey participant in six reported some kind of IT breach, whether this was a data-loss incident or simply a loss of productivity, GfK was able to estimate around 30m lost man-hours in rectifying the results of breaches.

When asked of their requirements for security software, the consistent answer was to 1) deliver the right level of protection, 2) not impact on business performance and 3) work in the background.

One wonders which company has products like that.

The SMB Market Landscape Report 2011 is a very interesting document; well worth reading.


Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.

CLICK HERE!

WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.

MORE INFO HERE!

BACK TO HOME PAGE
David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments