Security Market Segment LS
Wednesday, 17 June 2015 16:56

AVG launches Centre of Excellence for mobile Featured

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Security firm AVG has established a global Centre of Excellence for mobile in the Israel capital of Tel Aviv.

The new offices comprises a 3,200 square metre facility, supporting more than 120 employees working across state-of-the-art mobile innovation, emerging mobile threats research, and Internet of Things technology development.

AVG Israel Country manager Hael Tayeb said Israel has emerged as a “hotbed for mobile innovation, resulting in unparalleled opportunities to partner with innovative start-ups and develop cutting-edge mobile technologies”.

“AVG’s rapidly growing mobile customer base makes this a critical time to build robust, future-proof offerings, supporting the multiple mobile platforms and services that are so popular today.

“The historical success of our investments in this market has laid a strong foundation for the development of our signature AVG Zen platform, growing our global mobile user base, and delivering on our mobile monetisation strategy.”

AVG says Tayeb will lead the program of “mobile momentum” for Israel. An entrepreneur himself, who has founded and run several mobile-oriented start-ups in the Israel market, Tayeb also previously served as vice-president of Conduit’s Mobile Business Unit, and headed up its spin-off, Como, prior to becoming a start-ups advisor.

Tayeb said the development of AVG’s most popular mobile product, AVG AntiVirus for Android, was driven by the acquisition of Israeli start-up, DroidSecurity, and quickly became the first mobile security product to enter the 100-500 million downloads category on the Google Play store.

According to Tayeb, with over 100 million mobile users worldwide today, and growing, AVG is focused on enhancing and innovating on its mobile portfolio through a dedicated program of industry partnerships, top talent recruitment and discerning investment.

On the back of the new office opening, AVG commenced a roadshow in which 15 innovative Israeli start-ups were invited to meet with AVG’s global senior management team, including Todd Simpson, AVG’s Chief Strategy Officer, and Judith Bitterli, AVG’s Chief Marketing Officer, to discuss and debate Israel’s hottest innovations in the mobile market.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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