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Sunday, 29 July 2018 23:05

Acronis gets behind Arsenal Football Club in new tech partnership


Acronis is providing "data protection" to Arsenal Football Club's "growing IT infrastructure", with its very valuable data at the forefront of use within football needing to absolutely be protected.

Swiss-Singaporean cyber protection and hybrid cloud storage company Acronis isn't just celebrating its anniversary, its recent Acronis Foundation, F1 motorsport sponsorship and so much more, it is now also partnering with one of the world's top sports teams, Arsenal

The partnership was announced at a media event during Arsenal’s pre-season tour to Singapore, and will see the Swiss-Singaporean company provide data protection to the club’s growing IT infrastructure.

So, why is data protection so important for a modern sports team, let alone ANY organisation today?

Well, in top-flight sports, we're told that "team and competitor analysis is more important than ever to gain an upper hand over the opposition".

"In this ever-advancing digital age, it is particularly important in football. Developing a winning game plan means recording and analysing the number of passes within certain areas of the pitch, touches in the opponent’s box, goals scored off set pieces, and more – all of which are factors that are meticulously studied before, during and after every match.

"Arsenal Football Club is at the forefront of data use within football, examining data to improve its performance both on and off the pitch. The club knows that data is extremely valuable and needs to be protected."

As you have no doubt realised at this moment, this is where the partnership with Acronis comes in.

In its new role as an official partner, Acronis says it "will deliver easy, efficient, and secure data protection for all of Arsenal’s data, applications and systems, including Microsoft OneDrive and Office 365 accounts".

Designed to protect files, apps and systems in any high-pressure, data-intensive environment, Acronis reminds us that its solutions "deliver the superior performance that highly competitive teams seek".

"That’s why Acronis is already the data protection partner of choice for multiple teams in the data-driven motorsports of Formula 1 and Formula E.

"They know Acronis can ensure the safety, security and privacy of their most critical digital assets, which they rely on to improve the competitive performance and financial returns of their team", as the company proudly boasts."

John Zanni, president of Acronis, said: "At the highest level of competition, data is a critical asset. The teams that understand its importance partner with Acronis to optimise their data management. Arsenal FC has been a leader in data use, which is why we are proud to be partnering with them.

"It shows that Acronis’ technology is perfectly suited to high-pressure, digitally intensive environments – even those that are always on the road. We are confident this partnership will benefit Arsenal, Acronis, and all our partners and customers”.

So, as the Official Data Back-up Partner of Arsenal FC, Acronis’ expertise "will help the club deal with growing volumes of data while ensuring the continuity of their operations".

Vinai Venkatesham, Arsenal’s chief commercial officer, said: “As we enjoy another hugely successful pre-season tour in Singapore, we’re delighted to welcome Acronis into our family of official partners.

"Acronis are world leaders in data backup services and their advanced technology will ensure the club’s data is safe and secure. We look forward to working with Acronis and supporting them in their business growth plans.”

As you'd expect, Acronis ensures we know that all of it solutions "come with an integrated anti-ransomware defence, which means that data protected by Acronis will also be safe from cyber attacks".

"Based on artificial intelligence, Acronis Active Protection actively monitors systems in real time for suspicious and malicious behaviour, enabling it to automatically detect and stop attacks. Its self-defence capabilities also keep cybercriminals from disrupting the back-up software or altering contents of its protected files.

"Many of these AI-based technologies are developed in Acronis’ research and development centre in Singapore. Acronis employs more than 50 top engineers, with plans to expand the base to 150 engineers in the next three years. The centre will continue to focus on advanced engineering, expanding AI, security, and privacy features of Acronis solutions."

Then there's the tie-in with the recently announced Acronis Foundation

As part of the partnership agreement, Acronis said: "Arsenal Football Club will support the Acronis Foundation in its efforts to provide equitable education around the world through building schools in developing countries.

"Created in honour of Acronis’ 15-year anniversary and the company’s founding principle that all evils are caused by insufficient knowledge, the Foundation supports initiatives designed to stimulate education to gain and protect knowledge around the world".

Here's a photo of the Arsenal F.C. team at the Acronis HQ in Singapore:



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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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