Security Market Segment LS
Friday, 14 September 2018 05:36

Bitdefender sets up Australian operation with Melbourne hqrs

Joe Sykora: "Bitdefender Australia will play a key role as we continue to build our business and brand into the APAC region." Joe Sykora: "Bitdefender Australia will play a key role as we continue to build our business and brand into the APAC region." YouTube

Romanian security firm Bitdefender has set up an official presence in the Australia and New Zealand region with the purchase of its long-standing regional partner, SMS eTech Business which has its head office in Victoria.

A statement from Bitdefender said this was its first physical presence in the region since it entered the market in 2005.

It said for the last four years, SMS eTech had "served as Bitdefender’s exclusive country partner in Australia, successfully growing business by 55%, with a strong emphasis on enterprise sales".

SMS eTech also has offices in New South Wales, Queensland, South Australia, Western Australia and New Zealand.

“Our commitment to a direct presence in this key market arrives at an exciting time of explosive growth for our company,” said Bitdefender vice-president, World Wide Channels, Joe Sykora.

“Bitdefender Australia will play a key role as we continue to build our business and brand into the APAC region. Our channel partners have proven an essential ingredient in our success, and we look forward to working closely with them, locally, to serve and protect more businesses in the region.”

Colin Westbury, managing director of SMS eTech, said: “The acquisition was the natural progression our two companies.

“SMS eTech has always specialised in helping brands establish in the ANZ region. I look forward to watching Bitdefender accelerate its presence and market penetration in the region with their world leading security solutions.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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