Home Security WatchGuard boosts Australian distribution with appointment of Bluechip Infotech

Global network security vendor WatchGuard Technologies has appointed Bluechip Infotech as its third Australian distributor as part of its strategy to boost sales in the local market this year.

WatchGuard says the appointment of Bluechip Infotech complements its existing distribution relationships with Dicker Data and Exclusive Networks.

According to WatchGuard , the new appointment will enable it to expand its regional footprint to meet a growing demand for network security solutions and services among SMB, mid-market and distributed enterprises.  

WatchGuard also says the appointment will further boost its presence in Australia by expanding its channel and enabling it to reach new touchpoints with Bluechip InfoTech’s strong network of managed service providers.

Mark Sinclair, ANZ regional manager, WatchGuard Technologies, said, “WatchGuard is looking to increase sales in Australia this year and our relationship with all three distributors is a key part of that overall growth strategy. Expanding our channel focus to reach more SMB and mid-market enterprise customers with Bluechip Infotech and its channel network of managed service providers will help us accelerate growth moving forward.

“At the same time, Bluechip Infotech has a progressive online marketplace which plays nicely in the managed service provider market making it a seamless exercise to deliver WatchGuard solutions and manage demand,” says Mark Sinclair, ANZ Regional Manager, WatchGuard Technologies.

Johnson Hsiung, managing director, Bluechip InfoTech, said, “WatchGuard’s addition to the Bluechip Infotech business will strengthen our overall offering in the network security space and reinforce our position and ability to service the Australian SMB and mid-market business sector”.

“We are also excited about the market opportunity which WatchGuard will provide to both our resellers and managed service providers who are always looking for innovative and new solutions to meet changing customer demands.”

Under the new distribution deal, WatchGuard will provide Bluechip Infotech with sales training, certification programs and marketing resources.  

The company says Bluechip Infotech will also benefit from access to the WatchGuard Learning Centre, an advanced learning management system accessible from the WatchGuard Partner Portal which delivers personalised educational paths in sales readiness, channel enablement, and technical trainings through a Web-based learning environment,


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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