iTWire - Search results

1. About iTWire: (Uncategorized); ... Recruitment, Education, Health, Climate, Energy, Biology, Space, Manufacturing Technology and all ICT/Tech Topics By advertising on iTWire you are positioning your brand as one that is current, relevant ...; Created on 30 January 2023
2. Instagram marketing 101: Boosting your follower count and engagement: (Guest Opinion); ... and running sponsored advertising. Making aesthetically engaging information, utilizing keywords and Narratives, and utilizing celebrities to expand your reach are several efficient promotional techniques. ...; Created on 28 January 2023
3. Media sweep targets influencers: ACCC: (Technology Regulation); ... have informed their clients about the ACCC’s sweep, and reminded them of their advertising disclosure requirements,” Cass-Gottlieb said. The sweep is being run over the coming weeks as part of the ACCC’s ...; Created on 27 January 2023
4. Brightcove, Magnite seal strategic partnership to ‘boost ad monetisation’ for CTV, online video publishers: (Market); Streaming technology company Brightcove has entered into a strategic relationship with independent sell-side advertising platform. Magnite . Brightcove says Magnite will power advertising for any Brightcove ...; Created on 11 January 2023
5. 8 ways to effectively use touchscreen monitors in advertising: (Guest Opinion); GUEST OPINION: To promote a product, all advertising mediums are good, and using an interactive display is even better. This innovative form of communication with the consumer is adopted by enterprising ...; Created on 09 January 2023
6. Florists remove misleading ‘local business’ representations from webpages: ACCC: (Market); ... using digital marketing and advertising tactics to convey they are local bricks and mortar florists, when in fact, they are assembling and distributing flowers through a network of third-party florists ...; Created on 20 December 2022
7. Australians demand executives held liable for cyber breaches: (Security); ... are advertising (27%), technology and social media (33%), and retail (34%). Poor cyber practices are especially risky for retailers, as 68% of Australians would not return to an online retailer if the ...; Created on 20 December 2022
8. Aussies want individuals to carry the can for breaches: (Security); ... is doing everything it can to protect customer data, with the least trusted industries being advertising (27%), technology and social media (33%), and retail (34%). Notably, 68% of Australians said they ...; Created on 14 December 2022
9. Broadband retailers meet and exceed their advertised speed claims, ACCC report shows: (Business Telecoms); ... strong performance and providing more accurate information in their advertising means that more consumers are getting what they pay for in their NBN plan,” ACCC commissioner Anna Brakey said. Smaller ...; Created on 06 December 2022
10. 6 surprising benefits of digital content marketing for small businesses: (Guest Opinion); ... content to help people to solve a problem. Unlike advertising, which is a push model, known as outbound marketing, and works by advertising products or services, content marketing is a pull model, known ...; Created on 05 December 2022
11. How much should you spend on marketing for a small business?: (Guest Opinion); ... or radio advertising. If your goal is to generate leads, you'll need to focus on channels that will help you reach your target market, such as search engine optimization (SEO) or pay-per-click (PPC) advertising. ...; Created on 29 November 2022
12. How can a Data Analytics Firm help you with your business?: (Guest Opinion); ... or develop new ones if clients needed more responsiveness to a previous season. Therefore, your advertising returns will gradually rise when you choose the appropriate target audience and marketing strategy. ...; Created on 24 November 2022
13. NordVPN research finds websites have 48 trackers on average, social media sites have 160: (Security); ... their data is collected by information and advertising aggregators, and 38% don't want marketing agencies to get hold of their data. NordVPN's Daniel Markuson says you can become less trackable online ...; Created on 23 November 2022
14. SMS to maintain dominance despite rich media messaging growth: Juniper Research: (Market); ... dramatic increases. Operators must absorb the initial cost of rich media messaging, using digital advertising and sponsorships to secure a return on investment.” Juniper Research provides research and ...; Created on 23 November 2022
15. iion launches ‘immersiion’ platform redefining monetisation for gaming: (Company News); COMPANY NEWS: With more than 264 million and growing APAC profiled users across all platforms, immersiion is also the only advertising platform that targets media across mobile, PC, console, cloud and ...; Created on 23 November 2022
16. Criminals 'follow the money' by commercialising cybercrime, launching more 'innovative' ransomware attacks and doubling down on credential theft: Soph: (Security); ... economy, underground cybercriminal marketplaces are also becoming increasingly commodified and are operating like mainstream businesses - while cybercrime sellers are not just advertising their services ...; Created on 21 November 2022
17. Google pays out US$391.5m to settle privacy case in US: (Technology Regulation); ... "Location data is a key part of Google’s digital advertising business. Google uses the personal and behavioural data it collects to build detailed user profiles and target ads on behalf of its advertising ...; Created on 16 November 2022
18. Hey Bud expands e-commerce presence with Pattern: (Deals); ... Zealand, and the UK, to consumers across the globe,” said Hey Bud co-founder Alex Roslaniec. Hey Bud’s sales and advertising model traditionally focused on leveraging micro-influencers on social media, ...; Created on 16 November 2022
19. The great years of plenty are over as mass tech firm layoffs surge: (Market); ... advertising revenue dwindled in comparison to the company’s spending on the Metaverse. Zuckerberg says there will be a hiring freeze in place until at least the end of the first quarter. Now Amazon has ...; Created on 15 November 2022
20. 3 Benefits of video marketing for small businesses: (Guest Opinion); GUEST OPINION: Are you a small business that's looking to expand your reach and find new customers? If so, you might be re-assessing your marketing approach and needs. No matter the size of your business, ...; Created on 13 November 2022
21. Enable the hybrid cloud: (Guest Research); WHITEPAPER Hybrid cloud promises to bring together the best of both worlds enabling businesses to combine the scalability and cost-effectiveness of the cloud with the performance and control that you can ...; Created on 11 November 2022
22. Enable the hybrid cloud and reduce network latency: (Cloud); WHITEPAPER Hybrid cloud promises to bring together the best of both worlds enabling businesses to combine the scalability and cost-effectiveness of the cloud with the performance and control that you can ...; Created on 10 November 2022
23. Nvidia makes new chip for China to bypass updated US restrictions: (Technology Regulation); ... export control and cannot be programmed to exceed it." Reuters was the first to report about the new chip, saying on Monday, "Chinese computer sellers are advertising products with the new chip". The ...; Created on 09 November 2022
24. LockBit ransomware gang hits Melbourne school Kilvington Grammar: (Security); ... accessed. A notice on the LockBit website on the dark web advertising the fact that data from Kilvington Grammar was posted there in October. “The team has undertaken a forensic investigation to ...; Created on 06 November 2022
25. How UX Is Reshaping Loan Applications: (Guest Opinion); ... you hold a competitive advantage. You can use this to differentiate your brand and emphasize it in your marketing and advertising materials. Competitive pressure. It's also important to realize ...; Created on 03 November 2022
26. A practical guide to driving business growth with LinkedIn ads: (Guest Opinion); ... campaigns. Results achieved with LinkedIn advertising include a 55% increase in conversion from connections, as well as a 33% increase in consumer purchase intention after watching LinkedIn ads. Consequently, ...; Created on 02 November 2022
27. Google says Play Store targeted by EU anti-trust probe: (Technology Regulation); Google has said, in a regulatory filing, that its Play Store is being targeted in an anti-trust investigation by the European Union, Reuters reports. When iTWire contacted Google, the company denied ...; Created on 28 October 2022
28. Poor YouTube results send Alphabet shares down the gurgler: (Listed Tech); ... from Alphabet and Google on a slowdown of spending by companies in the digital advertising space because of economic concerns due to rising inflation and interest rates. "The digital advertising market ...; Created on 26 October 2022
29. Seven and Nine Network breached gambling rules during Tokyo Olympics, ACMA finds: (Technology Regulation); ... of current gambling advertising restrictions on limiting children’s exposure to gambling products and services. The ACMA intends to make a submission to the inquiry given its regulatory responsibilities ...; Created on 25 October 2022
30. Demand for entertainment subscriptions defies economic challenges, Deloitte report finds: (Entertainment); ... and tobacco before they would give up their subscriptions,” noted Deloitte Media and Entertainment strategist and report author Jeremy Smith. “The upcoming launch of new advertising tiers in what have ...; Created on 25 October 2022
31. EV software specialist Everty charged up for the years ahead: (Automotive); ... from the University of Newcastle, with the emphasis being on signal processing and distributed systems. Jang has spent his working life of 15 years in roles in finance, advertising & marketing, e-commerce ...; Created on 21 October 2022
32. Why are manufacturers turning to DTC selling?: (Guest Opinion); ... this step. The two major obstacles are: High advertising cost - This is one major obstacle that is common when starting or transitioning to a DTC selling strategy. To sell these days, you have to put ...; Created on 19 October 2022
33. Optus' digital ad spend back to normal after breach, says data firm: (Security); Australia's second biggest telco Singtel Optus dropped its daily digital advertising spend from US$55,000 (A$88.1 million) on 21 September to less than US$5000 on 22 September, the day it announced a massive ...; Created on 17 October 2022
34. Zimperium uncovers new Iranian Android spyware on enterprise device: RatMilad: (Security); ... The malicious actors have also developed a product website advertising the app to socially engineer victims into believing it is legitimate. After a user enables the app to access multiple services, ...; Created on 14 October 2022
35. The Age: Independent Always? Nope, a little biased now and then: (Open Sauce); ... a claim it made prior to the federal election in May as well. Perhaps it hopes to attract advertising from both major sides of politics. At the time of the federal election in May, the editor of The ...; Created on 13 October 2022
36. At Google, product launches the only way to get promoted: claim: (Strategy); ... at Google at the time." The current employee wrote that Google levied zero penalties for "[obscenity] shit up". Google makes virtually all of its money through advertising delivered in 3 products ...; Created on 06 October 2022
37. ACCC launches sweeps targeting 'greenwashing', fake online review: (Technology Regulation); ... of identifying deceptive advertising and marketing practices by businesses or industries. According to the ACCC at least 200 company websites will be reviewed in the sweep for misleading environmental ...; Created on 04 October 2022
38. How to plan and present a better event schedule: (Guest Opinion); ... thoroughly and spend more time promoting the schedule. You'll have more time to talk to your guests and speakers, you'll have more marketing and advertising and circulation, and you'll be able to polish your ...; Created on 21 September 2022
39. Top authoring tools marketing mistakes to avoid: (Guest Opinion); ... people to click without the use of gimmicks or false advertising. Not being well acquainted with the buyers' needs The requirements and expectations of your target market should be at the heart of ...; Created on 21 September 2022
40. iTWireTV INTERVIEW: Elaine Banoub talks Primary Comms Group, business, life lessons, the metaverse, mental health and more: (Guest Interviews); ... and stakeholder engagement services, and creative advertising and branded content, with Primary Communication partner Elaine Banoub joining iTWireTV to take us on adventures in PR, the Group, life lessons ...; Created on 19 September 2022
41. VIDEO INTERVIEW: Elaine Banoub talks Primary Comms Group, business, life lessons, the metaverse, mental health and more: (Business IT); ... PR, community and stakeholder engagement services, and creative advertising and branded content, with Primary Communication partner Elaine Banoub joining iTWireTV to take us adventures in PR, the Group, ...; Created on 19 September 2022
42. EU gives Google little relief in verdict on record fine appeal: (Technology Regulation); ... to give illegal advantage to its own comparison shopping service. The company has appealed the decision. It also faces a third fine of €1.49 billion for alleged abusive practices in online advertising. ...; Created on 15 September 2022
43. TPG Telecom’s submission cites reports and expert comments to clear Optus’ claims on network sharing deal: (Business Telecoms); ... recent advertising campaigns. Last June, iTWire reported Optus urged ACCC to oppose the merger deal. Optus CEO Kelly Bayer Rosmarin slammed TPG Telecom and Telstra’s network merger deal claiming that ...; Created on 12 September 2022
44. Zagg ready to protect iPhone 14 range and Apple Watch Series 8: (Mobility); ... that makes fingerprints "virtually invisible", plus Zagg's universal drop-in tray and alignment tabs for easier fitting. While some of Apple's advertising has been nudging iPhone owners away from cases, ...; Created on 08 September 2022
45. Aussie Broadband enjoys another year: (Company News); ... changes to plans and advertising strategy saw 50% of mobile sales in June 2022 generated by new customers vs. an FY22 average of 33%. This trend has continued into July with 60% of mobile sales generated ...; Created on 30 August 2022
46. ACCC to examine competition and consumer ‘concerns’ with social media: (Technology Regulation); ... inquiry. The Australian Competition and Consumer Commission (ACCC) says it will also consider potential consumer issues, including the way that businesses are using social media advertising services ...; Created on 16 August 2022
47. Veteran advertising exec Wayne Moulton joins Hoppr: (People Moves); Australian advertising company Hoppr has appointed industry advertising veteran Wayne Moulton as vice president of business development for Australia and New Zealand. Hoppr CEO Cyril Daoud says Moulton ...; Created on 16 August 2022
48. Watch: Guardians of Samsung's Flagship Galaxy can Flip, Fold and be best Buds 4 ever, with the crease decreased: (Your Tech); ... year, despite shortages and inflation, and general availability starting September 2 in Australia, likely a least a month before new iPhones, with advertising now in full swing. With an entire Galaxy ...; Created on 12 August 2022
49. Release the kraken: The battle for the Russian-language darknet: (Company News); ... RuTor where the first major marketplaces vying to take the place of Hydra started advertising almost immediately following the takedown. Flashpoint initially assessed that other smaller marketplaces ...; Created on 12 August 2022
50. COVIDSafe app killed off, helped detect 2 cases at $10m a pop: (Government Tech Policy); ... Butler's note said development of the app had cost more than $10 million, advertising and marketing had eaten up $7 million, maintenance a further $2.1 million and staff who tended to it had been paid ...; Created on 11 August 2022

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