Epson and then Canon stirred up the inkjet market by introducing models that do away with expensive ink cartridges in favour of internal tanks that can be refilled from bottles of ink. Brother's answer is to keep the simplicity and convenience of cartridges but massively increase their capacity at a lower cost per page.

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ANALYSIS The ascent of the iPhone over the years has been good news for Apple. But it now is also becoming bad news as the number of new features that can be added are dropping and the company has to resort to pushing prices higher and higher to keep its revenue levels up.

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