Look in any electronics store or bazaar and you’ll find earbuds, earbuds, and earbuds. On the one hand, you have low-cost, no-name, low-quality mass-produced drek that buzzes, hurts your ear, and dies in a month. On the other, you have high-cost, affluent brands. Yet, in the middle, we have Tranya - driven by a mission to make quality engineer-tuned and feature-rich products available to the world at affordable prices.

iTWire has watched Tranya's line evolve across the T10 and T20, and so we were eager to see the new T30. Like its predecessor, the T30 has four microphones to pick up your voice with clarity and remove background noises, fast Type-C charging, and an IPX7 waterproof rating. They also both feature 6mm high-intensity magnetic drivers, an ultra-light and portable charging case, and six different sizes and thicknesses of ear-tip replacements to give you the best fit. They both provide eight hours of playtime on a single charge (and then much more, using the charging case), and they both offer a bass boost mode and an ultra-low-latency gaming mode.

Where they differ is largely the design; the Tranya T20 follows Tranya’s previous earbuds in a “button”-like design that primarily sits within your ears, while the Tranya T30 follows the current popular style of earbuds with stalks or stems. Not only does this mean you can have a lower-cost but equally stylish equivalent to a certain fruit brand of earbuds, but it offers space for practical smart touch controls. Touch and tap the stalks to play or pause, turn the volume up or down, answer or reject a call, move back and forwards between tracks, and activate voice assistants.

iTWire has always enjoyed taking Tranya earbuds for an 8km walk along a remediated former Tramway strip; this takes us down a busy highway then into a rural setting with birds, horses and well, the occasional motorcyclist ignoring the no motorcycles signage and occasionally past a burn-out stolen car. In our walks with the T30 we found the T30 comfortable and snugly fitting - no slippage, no risk of it falling out - and we found it clear both with traffic and without. We could enjoy our music and podcasts, even phone calls too. The bass mode helped us rock out, while the four microphones ensured our voice was clearly picked up. Not once did anybody I spoke with experience any difficulty understanding me, despite where I was in my journey. And, this iTWire writer not being a slender lad, the earbuds stood up to my perspiration.

There was still another test to go; iTWire paired the earbuds to our computer and fired up some games. Here’s where Tranya’s game mode comes in. When you’re gaming intensely you need precise audio. It’s the difference between knowing an enemy is approaching to wondering what on earth hit you. It’s been a perennial problem for wireless audio but goes away with game mode switched on, to intelligently compress audio to give you the accuracy and positional audio signals you need, without losing quality.

Once again, Tranya has delivered a tremendous pair of earbuds for its price. iTWire’s view is the Tranya T30 is a cosmetic change from the T20 without necessarily adding more power or battery life - but at the same time coming in at the same price as the T20 and thus giving consumers a choice of style.

Tranya is not necessarily a highly known brand, but it would be wrong to lump it in the same category as low-cost, no-brand earbuds. Tranya has aimed at affordability but packs its tiny earbuds full of features, including audio engineer-tuned components and enhancements. The Tranya T30 is well worth a look for your next set of earbuds or for those you love.

The Tranya T30 is available now for $69.99 in local stores, from Tranya's website, and from Amazon.Com.